Demandbase ABM Platform Reviews in June 2025: User Ratings, Pros & Cons

"Awesome Product for Personalization with ABM"

What do you like best? Our typical use case is the personalization of ABM ads for target accounts! We also utilize the Site Analytics with target account segments to understand where our target accounts are spending time on our website. Finally, we use certain metrics such as ABM score and Trending Onsite in our Salesforce Lightning dashboards to aid our sales teams in understanding the key accounts to email.

"Fantastic user interface, super easy to navigate and gain insights"

What do you like best? Demandbase is intuitive to use and provides a vast range of account-based insights to power marketing programs. The website analytics and keyword identifiers are some of my favorites, along side their ability to target named accounts. Getting advertising analytics and insights is also very easy. Demandbase also comes with a very comprehensive professional services support team. You don't have to do all the ad configuration and detailed digital advertising operations ...

"Intent Data for Better Targeting"

What do you like best? I have used several ABM Platforms and the things that I like the most about DemandBase are:

"Incredible to work with"

What do you like best? My favorite part about Demandbase is the people. As a customer, you receive an entire team of talented individuals who will bend over backwards to support you. They spend a lot of time training their team to become experts. Each of them have been fabulous to work with.

"Constant tech problems and extremely poor user documentation"

What do you like best? Very little -- the potential is excellent but the delivery is terrible

"Constant tech problems and extremely poor user documentation"

What do you like best? Very little -- the potential is excellent but the delivery is terrible

"A good tool as long as you have a specific use case in mind. Can be difficult to implment"

What do you like best? The amount of data the tool can provide your team is incredible. It eliminates the need to wait for accounts to "raise their hand" and allows you to move more swiftly, IF and it's a big "if" you can operationalize it. They have good people on their team to help you understand the tool and provide additional information, but they were still figuring out how their integrations with popular tools like Salesforce would work.

"A good tool as long as you have a specific use case in mind. Can be difficult to implment"

What do you like best? The amount of data the tool can provide your team is incredible. It eliminates the need to wait for accounts to "raise their hand" and allows you to move more swiftly, IF and it's a big "if" you can operationalize it. They have good people on their team to help you understand the tool and provide additional information, but they were still figuring out how their integrations with popular tools like Salesforce would work.

"Great ABM tool"

What do you like best? Demandbase is a key piece in our martech stack. It allows us to target specific accounts based on internal lists and market research. Demandbase also provide us intent data of accounts that we do not know, this helps us to build new audiences of prospect accounts and to target them with specific and personalized messages.

"Great ABM tool"

What do you like best? Demandbase is a key piece in our martech stack. It allows us to target specific accounts based on internal lists and market research. Demandbase also provide us intent data of accounts that we do not know, this helps us to build new audiences of prospect accounts and to target them with specific and personalized messages.