Demandbase ABM Platform Reviews in June 2025: User Ratings, Pros & Cons

"Excellent website visitor identification system"

What do you like best? DemandBase is, by far, the most accurate tool for identifying Website business visitors. We find that it correctly identifies the company and demographic data for around 75% of our non-residential traffic. We use this data to attribute offline sales to online marketing as well as to personalize our website content to match each visitor.

"Great tool with some limitations"

What do you like best? I like the ability to add custom dimensions right into Google analytics. I also like being able to watch the progress of accounts for spikes in activity. We recently launch account based marketing and this has been really helpful

"Good Product, Getting Better"

What do you like best? Shifting your mindset to ABM will make a difference with how you think about sales. The team is there with you and meets with you frequently to help you. They have a lot of great products. And these products are becoming more self service and more and more user friendly....and integrated with each other. This is a huge win. The more that these become integrated the easier it will be to make ABM programs on the fly that can execute across multiple segments.

"Demandbase, a weapon for ABM"

What do you like best? Their technology continues to evolve. Their data set they use to identify prospects is unmatched.

"Great Product "

What do you like best? I like that it appends data without us having to ask the questions on the form. We utilized hidden fields and could easily capture accurate information about the prospect without showing this to the prospect. We also enjoyed

"Underwhelming"

What do you like best? Demandbase definitely had a great amount of coverage for North American accounts and the web form solution made sure we had data populated on almost every record in our marketing automation and CRM

"Underwhelming"

What do you like best? Demandbase definitely had a great amount of coverage for North American accounts and the web form solution made sure we had data populated on almost every record in our marketing automation and CRM

"Demandbase brings in leads"

What do you like best? Demandbase is easy to use and brings in quality leads for the sales team. ABM done right.

"Demandbase brings in leads"

What do you like best? Demandbase is easy to use and brings in quality leads for the sales team. ABM done right.

"Solid Tool for Marketing and Sales Personalization and Account Optimization"

What do you like best? Demandbase has been a critical tool for marketing and sales organizations. Our Marketing Analytics team is able to truly understand how the companies that we are engaged with on deal cycles, are driving revenue through an account-based view of site traffic. Marketing is able to ensure that they are delivering customized website experiences and improving conversions across the funnel. Sales has been able to identify the right individuals to contact within each account ...