dataxu Reviews in June 2025: User Ratings, Pros & Cons

Old fashion style. Powerfull insights tool but hard to deal with them

What do you like best? I cant say Dataxu succeded on really anything compared to other dsp. The best was definetly the Support. The reporting tool is cool qith all the data bases but at the end is hard to use for a marketer like me. What do you dislike? Dashboard, insghts, reporting tool. Hard to learn to use it at first sight. reporting tool was limited by some metrics. Lookback window of site report too short. Recommendations to others considering the product: Improve dashboar. Be ...

Old fashion style. Powerfull insights tool but hard to deal with them

What do you like best? I cant say Dataxu succeded on really anything compared to other dsp. The best was definetly the Support. The reporting tool is cool qith all the data bases but at the end is hard to use for a marketer like me. What do you dislike? Dashboard, insghts, reporting tool. Hard to learn to use it at first sight. reporting tool was limited by some metrics. Lookback window of site report too short. Recommendations to others considering the product: Improve dashboar. ...

Good performance but UI/Reporting a bit of a mess

What do you like best? The optimisations that the platform recommends are good and usually improve performance. The ability to make multiple changes to Flights in one go is also very useful for traders. What do you dislike? The platform and reporting are on 2 different platforms which makes no sense. I also think the UI is rather dated and could be more user friendly. What problems are you solving with the product? What benefits have you realized? Currently using DataXu for our CPA ...

Data Driven Display Solution

What do you like best? Data driven solution appealing to our clients. Customer targeting algorithm makes up for less user-friendly platform. What do you dislike? Platform is less user friendly than Basis, Tradedesk or AdWords alternatives. Traditionally lower CTR than GDN placements through AdWords. What problems are you solving with the product? What benefits have you realized? Customer retargeting & data targeted display placements.

Media Buyer

What do you like best? DataXu works well with lots of vendors, and is useful when other DSPs sometimes will not be compatible. What do you dislike? The platform is extremely unreliable. If you have three simple tasks to complete, you will find at least five glitches or missing buttons along the way. What problems are you solving with the product? What benefits have you realized? DataXu is especially useful for campaigns where pacing is important.

A mostly easy-to-use platform with some reporting issues

What do you like best? Making optimizations in the platform is fairly easy and the setup, particularly with the new campaign workflow, is intuitive and easy to do in bulk. What do you dislike? The workflows have recently been much improved, however there are still some areas like the audience builder and the pixel creator that are dated and more cumbersome to complete. Also, the reporting availability is very disappointing in terms of the historical data that we can access. If we have ...

DataXu thoughts and comments

What do you like best? The pre-made reports are very useful for quick reporting. What do you dislike? Uploading creatives is very inefficient. Recommendations to others considering the product: Give it a try. What problems are you solving with the product? What benefits have you realized? It is the easiest way to get results for display advertising.

A mostly easy-to-use platform with some reporting issues

What do you like best? Making optimizations in the platform is fairly easy and the setup, particularly with the new campaign workflow, is intuitive and easy to do in bulk. What do you dislike? The workflows have recently been much improved, however there are still some areas like the audience builder and the pixel creator that are dated and more cumbersome to complete. Also, the reporting availability is very disappointing in terms of the historical data that we can access. If we have ...

DataXu thoughts and comments

What do you like best? The pre-made reports are very useful for quick reporting. What do you dislike? Uploading creatives is very inefficient. Recommendations to others considering the product: Give it a try. What problems are you solving with the product? What benefits have you realized? It is the easiest way to get results for display advertising.

VP, Operations

What do you like best? We have worked in a variety of platforms, and find that DataXu has the best performance with great efficiency. We find that the CTRs and conversions on campaigns posted on DataXu outperform that of other platforms. What do you dislike? Currently, there is no fixed price model, although DX is actively working with us to fix this. We'd also like to see more options as far as audio and contextual options, and the ability to change an objective mid flight. What ...