dataxu Reviews in June 2025: User Ratings, Pros & Cons

Overall good experience but issues with UI

What do you like best? Love the expansiveness of fields I can pull for reports What do you dislike? Love what the system does but the user interface feels dated and at times disorganized What problems are you solving with the product? What benefits have you realized? reporting capabilities have increased.

A growing use for DataXu

What do you like best? Highly customizable platform that allows for us to scale up as we need with capabilities. What do you dislike? Limited in features like daily spend caps. What problems are you solving with the product? What benefits have you realized? Only revenue attribution.

Overall good experience but issues with UI

What do you like best? Love the expansiveness of fields I can pull for reports What do you dislike? Love what the system does but the user interface feels dated and at times disorganized What problems are you solving with the product? What benefits have you realized? reporting capabilities have increased.

DataXu Operationally Lacks

What do you like best? DataXu is inexpensive and customable. Our account director is very helpful and works hard to assist us. What do you dislike? The UI is very buggy and often runs into glitches that severely slow the workflow. Overall, it is not very efficient with having to toggle between three different setups (mobile, video and display) to run one campaign. The three different setups hinder optimizations. Reporting charts that they generate are often inaccurate and create more ...

Overall, does what I need, but expensive

What do you like best? - Responsive customer support - Regu;larly updating with new, innovative features What do you dislike? - Lots of bugs - Reporting often slow to realize - Expensive - No standard, best practice route to complete a given task What problems are you solving with the product? What benefits have you realized? - Audience building and relationships across different healthcare service lines have been huge for the clients I work with!

Wonderful technology worst customer service I've had with any DSP I've used.

What do you like best? The technology and ease of use of the platform. What do you dislike? The service. Our account manager often required 2 days to communicate and only ever by email. I often asked if there was a number I could call him or over Skype or something and there was nothing. The email answers often led to further confusion. What problems are you solving with the product? What benefits have you realized? We are mainly helping our mobile clients transition from network ...

Good performance but UI/Reporting a bit of a mess

What do you like best? The optimisations that the platform recommends are good and usually improve performance. The ability to make multiple changes to Flights in one go is also very useful for traders. What do you dislike? The platform and reporting are on 2 different platforms which makes no sense. I also think the UI is rather dated and could be more user friendly. What problems are you solving with the product? What benefits have you realized? Currently using DataXu for our ...

HIgh Performance- UI has some issues.

What do you like best? CTRs/CPAs/CPMs consistantly beat other DSPs What do you dislike? No pacing by impressions, so running a fixed rate CPM is nearly impossible. What problems are you solving with the product? What benefits have you realized? Running ads for dozens of clients to drive traffic to websites. Strong conversion rates.

DataXu Operationally Lacks

What do you like best? DataXu is inexpensive and customable. Our account director is very helpful and works hard to assist us. What do you dislike? The UI is very buggy and often runs into glitches that severely slow the workflow. Overall, it is not very efficient with having to toggle between three different setups (mobile, video and display to run one campaign. The three different setups hinder optimizations. Reporting charts that they generate are often inaccurate and create more ...

Overall, does what I need, but expensive

What do you like best? - Responsive customer support - Regu;larly updating with new, innovative features What do you dislike? - Lots of bugs - Reporting often slow to realize - Expensive - No standard, best practice route to complete a given task What problems are you solving with the product? What benefits have you realized? - Audience building and relationships across different healthcare service lines have been huge for the clients I work with!