dataxu Reviews in June 2025: User Ratings, Pros & Cons

Frustrating a lot of the time.

What do you like best? Conversations with company reps when there are issues at hand. What do you dislike? The amount of time it takes to solve an internal issue is longer than it should be. What problems are you solving with the product? What benefits have you realized? Campaign optimization. DataXu proves to be a strong display tactic in the way of serving impressions.

Great all in one platform for programmatic display of all kinds.

What do you like best? I like being able to place video, banners and native placements all through one platform, to be run across all devices. What do you dislike? I dislike the reporting. The look back window is too short and the exports are inconsistent. Recommendations to others considering the product: It takes time and learning to utilize Data Xu to it's full potential. Don 't be afraid to experiment with different algorithms for delivery and to try new audiences. What ...

Great all in one platform for programmatic display of all kinds.

What do you like best? I like being able to place video, banners and native placements all through one platform, to be run across all devices. What do you dislike? I dislike the reporting. The look back window is too short and the exports are inconsistent. Recommendations to others considering the product: It takes time and learning to utilize Data Xu to it's full potential. Don 't be afraid to experiment with different algorithms for delivery and to try new audiences. What problems are ...

HIgh Performance- UI has some issues.

What do you like best? CTRs/CPAs/CPMs consistantly beat other DSPs What do you dislike? No pacing by impressions, so running a fixed rate CPM is nearly impossible. What problems are you solving with the product? What benefits have you realized? Running ads for dozens of clients to drive traffic to websites. Strong conversion rates.

Media Buyer

What do you like best? DataXu works well with lots of vendors, and is useful when other DSPs sometimes will not be compatible. What do you dislike? The platform is extremely unreliable. If you have three simple tasks to complete, you will find at least five glitches or missing buttons along the way. What problems are you solving with the product? What benefits have you realized? DataXu is especially useful for campaigns where pacing is important. Response from Merrily McGugan of ...

DataXu Performance Review

What do you like best? The new dashboard is very user friendly and I'm able to navigate from campaigns and flights quickly. What do you dislike? There are times when uploading a whitelist has been difficult. Recommendations to others considering the product: They've really come a long ways in making the dashboard easy to use and navigate. What problems are you solving with the product? What benefits have you realized? We have seen great results from programmatic video ...

DataXu Performance Review

What do you like best? The new dashboard is very user friendly and I'm able to navigate from campaigns and flights quickly. What do you dislike? There are times when uploading a whitelist has been difficult. Recommendations to others considering the product: They've really come a long ways in making the dashboard easy to use and navigate. What problems are you solving with the product? What benefits have you realized? We have seen great results from programmatic video through DataXu. ...

A growing use for DataXu

What do you like best? Highly customizable platform that allows for us to scale up as we need with capabilities. What do you dislike? Limited in features like daily spend caps. What problems are you solving with the product? What benefits have you realized? Only revenue attribution.

Wonderful technology worst customer service I've had with any DSP I've used.

What do you like best? The technology and ease of use of the platform. What do you dislike? The service. Our account manager often required 2 days to communicate and only ever by email. I often asked if there was a number I could call him or over Skype or something and there was nothing. The email answers often led to further confusion. What problems are you solving with the product? What benefits have you realized? We are mainly helping our mobile clients transition from network buys to ...

Data Driven Display Solution

What do you like best? Data driven solution appealing to our clients. Customer targeting algorithm makes up for less user-friendly platform. What do you dislike? Platform is less user friendly than Basis, Tradedesk or AdWords alternatives. Traditionally lower CTR than GDN placements through AdWords. What problems are you solving with the product? What benefits have you realized? Customer retargeting & data targeted display placements. Response from Merrily McGugan of dataxu ...