dataxu Reviews in June 2025: User Ratings, Pros & Cons

Great platform with excellent customer support

What do you like best? Our CSM is very helpful and responsive. She is quick to help us solve problems and supports us in any way she can. The new interface is much more intuitive than the old one. Adding creatives to flights is much easier and faster. The algorithm selector is very helpful as well as the system keeping track of budgets when it comes to adding flights to a media plan. What do you dislike? Geo-targeting/geo-hashing can be off base. We've run into many situations where we ...

Easy to use - Professional team

What do you like best? All of the available PMP deals you are able to purchase along, the ease of the navigation of the platform, and the wonderful customer success team! What do you dislike? I honestly love everything about their platform. Recommendations to others considering the product: Go with them! What problems are you solving with the product? What benefits have you realized? They offer all sort of programmatic platforms you can think of for your clients to execute. ...

Strong independant DSP, especially in Video and CTV

What do you like best? Technology roadmap is strongly aligned with machine learning and CTV, and these are important advancements that will influence digital marketing. Service, support, and partnership have been top notch since our relationship began over a year ago. What do you dislike? As an independent tech, this provides many advantages, but also means that some features are limited to DataXu's platform and can't apply to the walled gardens of Google, Adobe, Amazon, etc. What ...

DataXu is an excellent addition to our arsenal as a digital agency

What do you like best? DataXu's execution of CTV with data layering has been awesome. I have not seen such granular capabilities elsewhere. What do you dislike? I wish DataXu was integrated with Google Analytics or could ingest that data more seemlessly without a LiveRamp but I understand Google does not always play nice. Recommendations to others considering the product: The UI is very user friendly and the team over there works very hard to create solutions for our integration ...

Great platform with excellent customer support

What do you like best? Our CSM is very helpful and responsive. She is quick to help us solve problems and supports us in any way she can. The new interface is much more intuitive than the old one. Adding creatives to flights is much easier and faster. The algorithm selector is very helpful as well as the system keeping track of budgets when it comes to adding flights to a media plan. What do you dislike? Geo-targeting/geo-hashing can be off base. We've run into many situations where we ...

Strong independant DSP, especially in Video and CTV

What do you like best? Technology roadmap is strongly aligned with machine learning and CTV, and these are important advancements that will influence digital marketing. Service, support, and partnership have been top notch since our relationship began over a year ago. What do you dislike? As an independent tech, this provides many advantages, but also means that some features are limited to DataXu's platform and can't apply to the walled gardens of Google, Adobe, Amazon, etc. What ...

Dataxu Conference Review

What do you like best? Learning more about the vizio data integration and what that means for working with DataXu Seeing inside the platform and hearing from the people that built it was interesting What do you dislike? I didn't find the end session (working sessions informative. I feel that breaks are too long at most conferences. I rather the time be shorter with less breaktime. What problems are you solving with the product? What benefits have you realized? Manage service ...

DataXu is an excellent addition to our arsenal as a digital agency

What do you like best? DataXu's execution of CTV with data layering has been awesome. I have not seen such granular capabilities elsewhere. What do you dislike? I wish DataXu was integrated with Google Analytics or could ingest that data more seemlessly without a LiveRamp but I understand Google does not always play nice. Recommendations to others considering the product: The UI is very user friendly and the team over there works very hard to create solutions for our integration needs ...

Marketing Manager

What do you like best? I enjoyed learning about data-driven marketing trends because that is where the future of marketing is headed. Everything we do at my company needs to be supported by data and every campaign must be able to be measured so it was great to learn new applications of data. What do you dislike? This may be because I dont do much TV, but I felt there was too much content on TV as it didnt apply as much to me. What problems are you solving with the product? What ...

Excellent DSP - Constantly Evolving, Wonderful Support Team

What do you like best? The best feature of the platform is its flexibility. We utilize the platform to run campaigns across client verticals from entertainment, to nonprofit, to restaurants with great success. In addition, the client service team is excellent, and they're always willing to assist us in any way possible. What do you dislike? It's not awful, but the UI is clunky, particularly when it comes to creating custom audiences. That said, they're rolling out the new version in ...