dataxu Reviews in June 2025: User Ratings, Pros & Cons

Intuitive DSP

What do you like best? DataXu has a smart AI algorithm that consistently finds audiences that can compete with audience targeting. Easy to setup campaigns that optimize towards campaign objectives. What do you dislike? DataXu has auto sign out after inactivity, which is a minor nuisance. Bulk upload video tags with VAST tags doesn't work yet, but I've been told a fix is coming. Recommendations to others considering the product: There's a lot of detail on each page for setup. Pay close ...

Numerous Possibilities at Your Fingertips

What do you like best? The wide variety of options DataXu has is unbelievable. CTV is the future and that alone hold tremendous value especially paired with OneView. What do you dislike? At times it is hard to navigate due to the wide arrange of services offered, but they offer training courses and reps are always quick to respond to questions or concerns. What problems are you solving with the product? What benefits have you realized? DataXu helps us reach larger targeted ...

Intuitive DSP

What do you like best? DataXu has a smart AI algorithm that consistently finds audiences that can compete with audience targeting. Easy to setup campaigns that optimize towards campaign objectives. What do you dislike? DataXu has auto sign out after inactivity, which is a minor nuisance. Bulk upload video tags with VAST tags doesn't work yet, but I've been told a fix is coming. Recommendations to others considering the product: There's a lot of detail on each page for setup. Pay ...

Great platform that makes my day to day easy!

What do you like best? It is very user friendly and the people who work there are very helpful and take all suggestions seriously. What do you dislike? Currently bulk editing is a little difficult but they are always making improvements! What problems are you solving with the product? What benefits have you realized? Currently not able to launch my programmatic OOH campaigns on the platform but I believe this is coming soon! Benefit are having all of my campaigns across platforms ...

Great platform that makes my day to day easy!

What do you like best? It is very user friendly and the people who work there are very helpful and take all suggestions seriously. What do you dislike? Currently bulk editing is a little difficult but they are always making improvements! What problems are you solving with the product? What benefits have you realized? Currently not able to launch my programmatic OOH campaigns on the platform but I believe this is coming soon! Benefit are having all of my campaigns across platforms in one ...

Reliable and progressive tool that has benefited our agency tremendously

What do you like best? I love using Dataxu not only for the terrific results it yields for our clients but also because of how transparent the company is and how intuitive it is to operate. I have learned so much from our CSM and other dataxu team members in recent months and at the customer development workshop. One year ago I was completely new to the tool and with their help I am on my way to becoming certified in the tool. They take our suggestions and trouble spots and return with ...

Reliable and progressive tool that has benefited our agency tremendously

What do you like best? I love using Dataxu not only for the terrific results it yields for our clients but also because of how transparent the company is and how intuitive it is to operate. I have learned so much from our CSM and other dataxu team members in recent months and at the customer development workshop. One year ago I was completely new to the tool and with their help I am on my way to becoming certified in the tool. They take our suggestions and trouble spots and return with ...

Intuitive Interface

What do you like best? I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs. What do you dislike? It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again. ...

Intuitive Interface

What do you like best? I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs. What do you dislike? It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again. ...

Advertising Operations

What do you like best? The campaigns I run in dataxu tend to have strong performance compared to other platforms What do you dislike? Some set up options in set up can be tedious. Also I have noticed fraud in some campaigns What problems are you solving with the product? What benefits have you realized? Dataxu has had strong performance for the campaigns that I run