dataxu Reviews in May 2025: User Ratings, Pros & Cons

Testing and Learning

What do you like best? We've begun to adopt DataXu as our secondary in-house DSP. So far, the testing period has been going smoothly. The platform allows us to access a variety of inventory sources and create private deals, as most DSPs allow. Rates are efficient and the interface is very user friendly. What do you dislike? Like many DSPs, the targeting capabilities are stunted unless expressly asking for a particular set of data. DSPs everywhere, including DataXu will need to include ...

Great!

What do you like best? The amount of real-time audience segments we can target. I also enjoy the first party data obtained through our flights. What do you dislike? Tagging and Upload can be time consuming- especially for larger flights. Recommendations to others considering the product: Go through teh extensive training- It is worth it! What problems are you solving with the product? What benefits have you realized? Getting a gauge for what audiences resonate best with our creatives. ...

Campaign Manager Utilizing DataXu for Day-to-Day Optimizations

What do you like best? The reporting features are extremely helpful. There are several charts you can pull in for easy optimizations in the intelligence tab of the reporting section. These tell you things like, are you bidding high enough, are there enough users in your target range in order to spend your budget. It makes optimizations a lot easier to make. What do you dislike? I dislike the overall look and feel of DataXu. I've worked in other DSPs and DataXu's interface is not ...

Campaign Manager Utilizing DataXu for Day-to-Day Optimizations

What do you like best? The reporting features are extremely helpful. There are several charts you can pull in for easy optimizations in the intelligence tab of the reporting section. These tell you things like, are you bidding high enough, are there enough users in your target range in order to spend your budget. It makes optimizations a lot easier to make. What do you dislike? I dislike the overall look and feel of DataXu. I've worked in other DSPs and DataXu's interface is not ...

Great!

What do you like best? The amount of real-time audience segments we can target. I also enjoy the first party data obtained through our flights. What do you dislike? Tagging and Upload can be time consuming- especially for larger flights. Recommendations to others considering the product: Go through teh extensive training- It is worth it! What problems are you solving with the product? What benefits have you realized? Getting a gauge for what audiences resonate best with our ...

Enterprise Grade and Utility Functionality

What do you like best? The user interface is very easy after some initial training from a terrific team of account managers and training staff. The tool had all the integrations into all the open sourced exchanges I needed as well as easy links into Direct publishers and Private exchanges. Also, I like the tool's open sourced availability for integrations with outside reporting and 3rd party vendors. Further, I do like the visually appealing charts and graphs in the reporting field. What ...

Enterprise Grade and Utility Functionality

What do you like best? The user interface is very easy after some initial training from a terrific team of account managers and training staff. The tool had all the integrations into all the open sourced exchanges I needed as well as easy links into Direct publishers and Private exchanges. Also, I like the tool's open sourced availability for integrations with outside reporting and 3rd party vendors. Further, I do like the visually appealing charts and graphs in the reporting field. What ...

Current User for Internal Agency Partnership as primary DSP.

What do you like best? The adaptability via their sales team with an approach to customize the platform to their clients' needs. Staying very agnostic for their partners. Their algorithm/optimizer has also been a strong advantage for our client creating a necessary blend in with using heavy 3rd party data. What do you dislike? In certain aspects DataXu has been behind the curve. First elmement being their Forecasting, also their transparent domain reporting, connections with MSFT ...

Current User for Internal Agency Partnership as primary DSP.

What do you like best? The adaptability via their sales team with an approach to customize the platform to their clients' needs. Staying very agnostic for their partners. Their algorithm/optimizer has also been a strong advantage for our client creating a necessary blend in with using heavy 3rd party data. What do you dislike? In certain aspects DataXu has been behind the curve. First elmement being their Forecasting, also their transparent domain reporting, connections with MSFT Outlook ...

Regular User with Great Experiences

What do you like best? DataXu can really target down to the granular level with precision like no other. The geography and behavior targeting capabilities are extremely effective. What do you dislike? I have found that some insertion orders are not entered into the system correctly which results in under-delivery. Recommendations to others considering the product: DataXu is a great way to target and retarget your audiences. What problems are you solving with the product? What benefits ...