dataxu Reviews in May 2025: User Ratings, Pros & Cons

Finally a great integrated solution all in one place!

What do you like best? There are plenty of data solutions software companies out there but DataXu offers an all encompassing solution the helps me track where consumers are going to find my products What do you dislike? The data collection is outstanding...what's not to like? Recommendations to others considering the product: I would reccomend using DataXu for all of your marketing needs What problems are you solving with the product? What benefits have you realized? I now ...

DataXu is a market leader in programmatic

What do you like best? I think DataXu's strongest aspect of their value prop in programmatic their multi-channel DSP. Not only is the quality and transparency of their DSP inventory verified through their OpenRTB consortium in line with IAB standards, but it is supported by the only real-time multivariate decision system that capable of applying cross-channel learnings. What do you dislike? Part of our value prop as an agency trading desk is our strength partnering with the best tech ...

Worked at Starcom Media agency and used DataXu for our media campaign

What do you like best? DataXu was an easy media partner to work with. Their product is very straightforward and understandable even with such advanced media and DSP technology. DataXu also had great stats in terms of audience reach and ad viewability. What do you dislike? DataXu didn't seem to be very customizable to the product our client wanted to advertise for. If you're looking for a very niche media space to be in, DataXu probably isn't the best partner for very specific content ...

DataXu is a market leader in programmatic

What do you like best? I think DataXu's strongest aspect of their value prop in programmatic their multi-channel DSP. Not only is the quality and transparency of their DSP inventory verified through their OpenRTB consortium in line with IAB standards, but it is supported by the only real-time multivariate decision system that capable of applying cross-channel learnings. What do you dislike? Part of our value prop as an agency trading desk is our strength partnering with the best tech in ...

DataXu

What do you like best? They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase behavior. Credit card information is also very valuable but it is not always the case. 3rd data is great for CPG products since it provide the scale and reach. What do you dislike? There are issues when matching ...

Worked at Starcom Media agency and used DataXu for our media campaign

What do you like best? DataXu was an easy media partner to work with. Their product is very straightforward and understandable even with such advanced media and DSP technology. DataXu also had great stats in terms of audience reach and ad viewability. What do you dislike? DataXu didn't seem to be very customizable to the product our client wanted to advertise for. If you're looking for a very niche media space to be in, DataXu probably isn't the best partner for very specific content ...

DataXu

What do you like best? They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase behavior. Credit card information is also very valuable but it is not always the case. 3rd data is great for CPG products since it provide the scale and reach. What do you dislike? There are issues when matching ...

DataXu Review

What do you like best? Ability to use as self serve platform. the platform is easy to use and the mass creative upload feature is helpful! What do you dislike? Flights take quite a bit of time to enter, some of the reporting metrics take almost a full day to pull, What problems are you solving with the product? What benefits have you realized? Programmatic buying on a self serve platform giving us the ability to control our own optimizations.

DataXu Review

What do you like best? Ability to use as self serve platform. the platform is easy to use and the mass creative upload feature is helpful! What do you dislike? Flights take quite a bit of time to enter, some of the reporting metrics take almost a full day to pull, What problems are you solving with the product? What benefits have you realized? Programmatic buying on a self serve platform giving us the ability to control our own optimizations.

Testing and Learning

What do you like best? We've begun to adopt DataXu as our secondary in-house DSP. So far, the testing period has been going smoothly. The platform allows us to access a variety of inventory sources and create private deals, as most DSPs allow. Rates are efficient and the interface is very user friendly. What do you dislike? Like many DSPs, the targeting capabilities are stunted unless expressly asking for a particular set of data. DSPs everywhere, including DataXu will need to include ...