dataxu Reviews in May 2025: User Ratings, Pros & Cons

DataXu great DSP

What do you like best? How user friendly it is in the UI and the ease of the system. What do you dislike? The Pricing tool and would like to see more of a versa tag pixel style in the future. What problems are you solving with the product? What benefits have you realized? Currently we are working to gain better information through pixels.

Data XU

What do you like best? The interface is clean and navigation is simpler from using other third party services that I have used to manage accounts. What do you dislike? I've noticed some discrepancy between online and offline data. Not a lot and not all the time, but it's noticeable. The interface can be a tad buggy in that respect. What problems are you solving with the product? What benefits have you realized? Im looking for a product that can make me more productive especially since ...

Past Experience with DataXu

What do you like best? To get this partnership up and running it was fairly non-time consuming. What do you dislike? The platform itself makes for a very winded conversation to explain to others what is being accomplished and why this over others. Recommendations to others considering the product: Scale is cheap but having a hard time seeing the need if you are already involved with another DMP that needs less involvement from you to set-up. What problems are you solving with ...

Data XU

What do you like best? The interface is clean and navigation is simpler from using other third party services that I have used to manage accounts. What do you dislike? I've noticed some discrepancy between online and offline data. Not a lot and not all the time, but it's noticeable. The interface can be a tad buggy in that respect. What problems are you solving with the product? What benefits have you realized? Im looking for a product that can make me more productive especially ...

Past Experience with DataXu

What do you like best? To get this partnership up and running it was fairly non-time consuming. What do you dislike? The platform itself makes for a very winded conversation to explain to others what is being accomplished and why this over others. Recommendations to others considering the product: Scale is cheap but having a hard time seeing the need if you are already involved with another DMP that needs less involvement from you to set-up. What problems are you solving with the ...

A DSP that has always delivered high value customers

What do you like best? DataXu has proven on various campaigns that the platform optimises to the customers with a high value i.e., higher Ave. Order on a head-to-head comparison with 2 other DSPs. Perfect for a low volume - high value e-commerce campaigns. Note here that we've used DataXu via a managed service basis. What do you dislike? Scalability was the prominent problem with DataXu. That is to say even though it was delivering high value customers the amount of sales generated ...

A DSP that has always delivered high value customers

What do you like best? DataXu has proven on various campaigns that the platform optimises to the customers with a high value i.e., higher Ave. Order on a head-to-head comparison with 2 other DSPs. Perfect for a low volume - high value e-commerce campaigns. Note here that we've used DataXu via a managed service basis. What do you dislike? Scalability was the prominent problem with DataXu. That is to say even though it was delivering high value customers the amount of sales generated hits a ...

The Ease of Use - Very Little Learning Curve

What do you like best? I love the extreme ease of use of the interface as well as the support provided by the DataXu team. I just love how it verified my gut instinct of where the business was heading. The marketing team has relied t heavily on skewed data based on 1st party interactions. This never sat well with me because the sample set itself was very limiting. How can we pin point our demographic when most of our demographic is unwilling or ineligible for 1st party interactions? ...

The Ease of Use - Very Little Learning Curve

What do you like best? I love the extreme ease of use of the interface as well as the support provided by the DataXu team. I just love how it verified my gut instinct of where the business was heading. The marketing team has relied t heavily on skewed data based on 1st party interactions. This never sat well with me because the sample set itself was very limiting. How can we pin point our demographic when most of our demographic is unwilling or ineligible for 1st party interactions? What ...

Finally a great integrated solution all in one place!

What do you like best? There are plenty of data solutions software companies out there but DataXu offers an all encompassing solution the helps me track where consumers are going to find my products What do you dislike? The data collection is outstanding...what's not to like? Recommendations to others considering the product: I would reccomend using DataXu for all of your marketing needs What problems are you solving with the product? What benefits have you realized? I now know what my ...