dataxu Reviews in May 2025: User Ratings, Pros & Cons

2015 F-150 Pre-Launch Paid Digital Campaign

What do you like best? I liked the ability to work with one publisher and have them push out our content to a variety of different sites. What do you dislike? The tracking was difficult since DataXu works with a variety of different sites and each site has different tracking capabilities. I also did not like that we couldn't get live screengrabs of our live creative units. Sometimes issues arise where we need to be able to test our units on the site and it's wasn't possible with ...

DataXu had a good bidder and could execute basic programmatic campaigns, i.e. prospecting, BT and RT

What do you like best? The best way to work with DataXu is on a managed service basis. What do you dislike? Some details were missed with a high volume of campaigns, e.g. some regional campaigns never went live Recommendations to others considering the product: Our client signed a contract and never saw anything like a DMP What problems are you solving with the product? What benefits have you realized? Automotive campaigns, branding, in-market and regional

DataXu had a good bidder and could execute basic programmatic campaigns, i.e. prospecting, BT and RT

What do you like best? The best way to work with DataXu is on a managed service basis. What do you dislike? Some details were missed with a high volume of campaigns, e.g. some regional campaigns never went live Recommendations to others considering the product: Our client signed a contract and never saw anything like a DMP What problems are you solving with the product? What benefits have you realized? Automotive campaigns, branding, in-market and regional

DataXu

What do you like best? I like that we have a whole team to that manages our partnership with DataXu. What do you dislike? From what we've seen vs. other programmatic solutions, the analytics are sub-par. What problems are you solving with the product? What benefits have you realized? Reaching consumers wherever they are in their car buying experience is something we're striving to obtain.

DataXu

What do you like best? I like that we have a whole team to that manages our partnership with DataXu. What do you dislike? From what we've seen vs. other programmatic solutions, the analytics are sub-par. What problems are you solving with the product? What benefits have you realized? Reaching consumers wherever they are in their car buying experience is something we're striving to obtain.

DataXu is great, one stop shop

What do you like best? DataXu has great targeting capabilities. What do you dislike? There is nothing I dislike about DataXu. What problems are you solving with the product? What benefits have you realized? DX is our DSP, it is very turn-key. Real time optimizations are a great!

DataXu is great, one stop shop

What do you like best? DataXu has great targeting capabilities. What do you dislike? There is nothing I dislike about DataXu. What problems are you solving with the product? What benefits have you realized? DX is our DSP, it is very turn-key. Real time optimizations are a great!

I used DataXu while working as a media planned on the agency side to purchase display media.

What do you like best? I really liked the intelligence behind their product offering. We were able to optimize in real time towards consumer profiles who were interacting with our brand message. What do you dislike? Like any DSP, there was concern around quality inventory compared to offerings from premium publishers. What problems are you solving with the product? What benefits have you realized? We found a way to efficiently and effectively serve ads to a targeted audience at scale. ...

I used DataXu while working as a media planned on the agency side to purchase display media.

What do you like best? I really liked the intelligence behind their product offering. We were able to optimize in real time towards consumer profiles who were interacting with our brand message. What do you dislike? Like any DSP, there was concern around quality inventory compared to offerings from premium publishers. What problems are you solving with the product? What benefits have you realized? We found a way to efficiently and effectively serve ads to a targeted audience at ...

DataXu great DSP

What do you like best? How user friendly it is in the UI and the ease of the system. What do you dislike? The Pricing tool and would like to see more of a versa tag pixel style in the future. What problems are you solving with the product? What benefits have you realized? Currently we are working to gain better information through pixels.