dataxu Reviews in May 2025: User Ratings, Pros & Cons

DataXu from an Optimization Specialist's Standpoint

What do you like best? The reports tab in each campaign is nice. It provides three graphs on the main page that I use as a quick benchmark to look at campaign performance based on spend, impressions, and bidding CPM. You can then go in further to the 'insights' tab which gives you much more information, including what factors are hindering campaign performance. The delivery diagnostics report is extremely helpful in this regard. Reporting is very robust and is probably DataXu's biggest ...

DataXu

What do you like best? DataXu provides the clients with the most advanced algorithmically based audience buying platform worldwide. The audience insights received are far and above the best in the industry. You can manage an entire digital campaign across web, mobile, social and video under one interface. What do you dislike? Nothing! This has to be the easiest system to use ever and allows you much flexibility. Recommendations to others considering the product: My recommendation is to ...

Programmatic is a great way to reach your audience

What do you like best? Good targeting, we get direct access to account teams to always keep our conversation a running dialogue. Any changes we ask for are implemented, and DX brings their expertise to the table as well as many good insights to help optimize our campaigns. What do you dislike? We have not always had the transparency we have asked for, but DataXu is working with us on bringing more transparency into their reporting, as well as being very upfront about what we run with ...

Agency POV of DataXu

What do you like best? DataXu is an efficient programmatic digital buying network that I worked with on a previous piece of business. They delivered on the touch-points they promised and offered a good audience buying solution to the business. What do you dislike? I am not sure if it was our internal team or DataXu itself; but it seemed like we were having problems clearing the weight level we allocated to DataXu. However, as previous noted, not sure if it was an internal problem or ...

Solid platform but a bit rough around the edges

What do you like best? Performance works, good people on the inside to help you figure things out. Managed service is nice if you're running self-serve but get slammed and need to bring on some extra help on a temporary basis. What do you dislike? Platform not as slick as others. Also analytics reporting is lacking compared to other DSPs. Recommendations to others considering the product: If you're thinking of going the self-serve route, definitely give DataXu a look. They're ...

Great for Mobile Ad Campaigns

What do you like best? Very pleased with DataXu! For Mobile ad campaigns, DataXu it's fantastic. It's ok for Display campaigns. Not very user friendly but don't know of anything else better out there. What do you dislike? not very user friendly. it took a while for some users to get used to the platform. What problems are you solving with the product? What benefits have you realized? digital ad campaigns. brand awareness.

Agency POV of DataXu

What do you like best? DataXu is an efficient programmatic digital buying network that I worked with on a previous piece of business. They delivered on the touch-points they promised and offered a good audience buying solution to the business. What do you dislike? I am not sure if it was our internal team or DataXu itself; but it seemed like we were having problems clearing the weight level we allocated to DataXu. However, as previous noted, not sure if it was an internal problem or that ...

DataXu

What do you like best? DataXu provides the clients with the most advanced algorithmically based audience buying platform worldwide. The audience insights received are far and above the best in the industry. You can manage an entire digital campaign across web, mobile, social and video under one interface. What do you dislike? Nothing! This has to be the easiest system to use ever and allows you much flexibility. Recommendations to others considering the product: My recommendation ...

Great for Mobile Ad Campaigns

What do you like best? Very pleased with DataXu! For Mobile ad campaigns, DataXu it's fantastic. It's ok for Display campaigns. Not very user friendly but don't know of anything else better out there. What do you dislike? not very user friendly. it took a while for some users to get used to the platform. What problems are you solving with the product? What benefits have you realized? digital ad campaigns. brand awareness.

Solid platform but a bit rough around the edges

What do you like best? Performance works, good people on the inside to help you figure things out. Managed service is nice if you're running self-serve but get slammed and need to bring on some extra help on a temporary basis. What do you dislike? Platform not as slick as others. Also analytics reporting is lacking compared to other DSPs. Recommendations to others considering the product: If you're thinking of going the self-serve route, definitely give DataXu a look. They're also good ...