dataxu Reviews in June 2025: User Ratings, Pros & Cons

Social Media Coordinator

What do you like best? DataXu retargets our external advertisements. It helps us keep up with other websites that we can't place codes through. We focus on the analytics that DataXu tracks for our website clicks. It helps us retarget audiences that have visited our page and are on another website that will allow our pop-up ad to appear on. What do you dislike? I don't have any dislikes to report at the time. Maybe as I divulge more into it they might pop up but not now. They make ...

Director of Trading

What do you like best? User Friendly, strong technology and great support. What do you dislike? Requiere more data to run in LATAM, is in the process of improving. What problems are you solving with the product? What benefits have you realized? Everything is integrated in one place, making the process more streamlined. Demographic insights helps us a lot when it comes of optimisation purposes.

Director of Trading

What do you like best? User Friendly, strong technology and great support. What do you dislike? Requiere more data to run in LATAM, is in the process of improving. What problems are you solving with the product? What benefits have you realized? Everything is integrated in one place, making the process more streamlined. Demographic insights helps us a lot when it comes of optimisation purposes.

Comprehensive and helpful Learning Center

What do you like best? The Learning Center provided helpful step-by-step training campaigns that helped me get familiarized with the dashboard and platform. What do you dislike? The platform design is unattractive and not very user friendly. It's inconvenient to have to login multiple times to the dashboard and Learning Center. What problems are you solving with the product? What benefits have you realized? There are a wide variety of targeting and retargeting options to direct my ...

Comprehensive and helpful Learning Center

What do you like best? The Learning Center provided helpful step-by-step training campaigns that helped me get familiarized with the dashboard and platform. What do you dislike? The platform design is unattractive and not very user friendly. It's inconvenient to have to login multiple times to the dashboard and Learning Center. What problems are you solving with the product? What benefits have you realized? There are a wide variety of targeting and retargeting options to direct my campaign.

Programmatic is a great way to reach your audience

What do you like best? Good targeting, we get direct access to account teams to always keep our conversation a running dialogue. Any changes we ask for are implemented, and DX brings their expertise to the table as well as many good insights to help optimize our campaigns. What do you dislike? We have not always had the transparency we have asked for, but DataXu is working with us on bringing more transparency into their reporting, as well as being very upfront about what we run with them ...

For an impressive presence, DataXu delivers.

What do you like best? Impression delivery on the platform was superb and greatly assisted our campaigns in meeting (and surpassing) impression goals. As far as reporting, our team could really drill-down into different campaign components. Mobile delivery was especially great. What do you dislike? At the time of my use, the platform was not entirely user-friendly and dashboard information took a while to update; it was hard to determine if the to-date data was accurate or if it was ...

For an impressive presence, DataXu delivers.

What do you like best? Impression delivery on the platform was superb and greatly assisted our campaigns in meeting (and surpassing impression goals. As far as reporting, our team could really drill-down into different campaign components. Mobile delivery was especially great. What do you dislike? At the time of my use, the platform was not entirely user-friendly and dashboard information took a while to update; it was hard to determine if the to-date data was accurate or if it was ...

2015 F-150 Pre-Launch Paid Digital Campaign

What do you like best? I liked the ability to work with one publisher and have them push out our content to a variety of different sites. What do you dislike? The tracking was difficult since DataXu works with a variety of different sites and each site has different tracking capabilities. I also did not like that we couldn't get live screengrabs of our live creative units. Sometimes issues arise where we need to be able to test our units on the site and it's wasn't possible with DataXu. ...

DataXu from an Optimization Specialist's Standpoint

What do you like best? The reports tab in each campaign is nice. It provides three graphs on the main page that I use as a quick benchmark to look at campaign performance based on spend, impressions, and bidding CPM. You can then go in further to the 'insights' tab which gives you much more information, including what factors are hindering campaign performance. The delivery diagnostics report is extremely helpful in this regard. Reporting is very robust and is probably DataXu's biggest ...