dataxu Reviews in June 2025: User Ratings, Pros & Cons

VP, Operations

What do you like best? We have worked in a variety of platforms, and find that DataXu has the best performance with great efficiency. We find that the CTRs and conversions on campaigns posted on DataXu outperform that of other platforms. What do you dislike? Currently, there is no fixed price model, although DX is actively working with us to fix this. We'd also like to see more options as far as audio and contextual options, and the ability to change an objective mid flight. What ...

TouchPoint

What do you like best? The ability to run my client's media at a generally lower rate than other DSPs What do you dislike? The UI is a little outdated and could really use some color Recommendations to others considering the product: If you're looking for a easier to use DSP this is a good starting point What problems are you solving with the product? What benefits have you realized? Getting cheaper inventory through the DSP helps us achieve our client's goals of needed a ...

Great platform, excellent support!

What do you like best? The platform is straight forward, easy to use and has provided great results, while the team has offered great support. What do you dislike? Could use better support for Canadian geographies. What problems are you solving with the product? What benefits have you realized? More efficient media buys resulting in significant cost savings for our clients.

DX

What do you like best? DataXu is great for capturing new audiences, and really excels with their retargeting capabilities. What do you dislike? Their analytics portal could be a little more UX friendly. Recommendations to others considering the product: Lots of other DSPs to consider What problems are you solving with the product? What benefits have you realized? N/A

DX

What do you like best? DataXu is great for capturing new audiences, and really excels with their retargeting capabilities. What do you dislike? Their analytics portal could be a little more UX friendly. Recommendations to others considering the product: Lots of other DSPs to consider What problems are you solving with the product? What benefits have you realized? N/A

Good DSP

What do you like best? Dataxu has a good premium inventory They offered us to run desktop and mobile at same time and optimised well What do you dislike? I think they don't manage well the restrictions on a campaign. We had issue wth daily caps What problems are you solving with the product? What benefits have you realized? They brought us good traffic for our brand new campaign. They improved their efficiency thanks to a daily look at dats and agressivr buying.

Good DSP

What do you like best? Dataxu has a good premium inventory They offered us to run desktop and mobile at same time and optimised well What do you dislike? I think they don't manage well the restrictions on a campaign. We had issue wth daily caps What problems are you solving with the product? What benefits have you realized? They brought us good traffic for our brand new campaign. They improved their efficiency thanks to a daily look at dats and agressivr buying.

Great targeting and optimization

What do you like best? The targeting options are broad with clear descriptions. The automatic optimizations along with the cruise control suggestions that are optional to enact are great. What do you dislike? The creative setup can be tedious and previewing the creatives is difficult at best. The reporting portal has lots of options, but the premade reports are rarely useful so I build my own instead. Recommendations to others considering the product: Strong offering for a dsp, not as ...

Great targeting and optimization

What do you like best? The targeting options are broad with clear descriptions. The automatic optimizations along with the cruise control suggestions that are optional to enact are great. What do you dislike? The creative setup can be tedious and previewing the creatives is difficult at best. The reporting portal has lots of options, but the premade reports are rarely useful so I build my own instead. Recommendations to others considering the product: Strong offering for a dsp, ...

Social Media Coordinator

What do you like best? DataXu retargets our external advertisements. It helps us keep up with other websites that we can't place codes through. We focus on the analytics that DataXu tracks for our website clicks. It helps us retarget audiences that have visited our page and are on another website that will allow our pop-up ad to appear on. What do you dislike? I don't have any dislikes to report at the time. Maybe as I divulge more into it they might pop up but not now. They make ...