dataxu Reviews in June 2025: User Ratings, Pros & Cons

DataXu is an up and coming platform with an OK UI but incredible support

What do you like best? By far, the support from the AMs, and specialists has been the best thing about DataXu. The reporting is fairly robust, and where it's lacking, they're listening genuinely about our needs. What do you dislike? The UI is weird and the workflow seems clunky. It takes some time to figure out your way around it. This, however will continue to get better and better. Also, the help documentation is out of date, confusing, and not very helpful. Thankfully support has ...

TouchPoint

What do you like best? The ability to run my client's media at a generally lower rate than other DSPs What do you dislike? The UI is a little outdated and could really use some color Recommendations to others considering the product: If you're looking for a easier to use DSP this is a good starting point What problems are you solving with the product? What benefits have you realized? Getting cheaper inventory through the DSP helps us achieve our client's goals of needed a lower CPM.

Use DataXu for Retargeting Campaigns

What do you like best? The interface is easy to use and completes a need. What do you dislike? The only thing is maybe some better training materials What problems are you solving with the product? What benefits have you realized? Using it for Display and Retargeting campaigns

Dataxu review

What do you like best? Control! Gives me complete ability to manage my clients campaigns. Gone are the days of waiting for some third party representative to respond to my questions or concerns! From a partner perspective, some of the things I am happiest about are the Fraud Free Guarantee, ability to volley between safety levels depending on the client needs, my Account Managers (specifically Nicole, Caitlin and Griffin and the ease of using the platform. What do you dislike? The only ...

Use DataXu for Retargeting Campaigns

What do you like best? The interface is easy to use and completes a need. What do you dislike? The only thing is maybe some better training materials What problems are you solving with the product? What benefits have you realized? Using it for Display and Retargeting campaigns

All around good product and team.

What do you like best? Quick ability to build and launch campaigns, enjoy and rely on the ability to get through creative approvals and serve same day. Ability to execute lottery, alcohol, and pharmaceutical campaigns. What do you dislike? No real time spend, impressions, or CPM in the platform. Would love to see that at the campaign dashboard level and some visibility in the flight editing screen. Recommendations to others considering the product: Would love to see tracking of ...

All around good product and team.

What do you like best? Quick ability to build and launch campaigns, enjoy and rely on the ability to get through creative approvals and serve same day. Ability to execute lottery, alcohol, and pharmaceutical campaigns. What do you dislike? No real time spend, impressions, or CPM in the platform. Would love to see that at the campaign dashboard level and some visibility in the flight editing screen. Recommendations to others considering the product: Would love to see tracking of ...

Dataxu review

What do you like best? Control! Gives me complete ability to manage my clients campaigns. Gone are the days of waiting for some third party representative to respond to my questions or concerns! From a partner perspective, some of the things I am happiest about are the Fraud Free Guarantee, ability to volley between safety levels depending on the client needs, my Account Managers (specifically Nicole, Caitlin and Griffin) and the ease of using the platform. What do you dislike? The ...

DataXu is an up and coming platform with an OK UI but incredible support

What do you like best? By far, the support from the AMs, and specialists has been the best thing about DataXu. The reporting is fairly robust, and where it's lacking, they're listening genuinely about our needs. What do you dislike? The UI is weird and the workflow seems clunky. It takes some time to figure out your way around it. This, however will continue to get better and better. Also, the help documentation is out of date, confusing, and not very helpful. Thankfully support has been ...

Great platform, excellent support!

What do you like best? The platform is straight forward, easy to use and has provided great results, while the team has offered great support. What do you dislike? Could use better support for Canadian geographies. What problems are you solving with the product? What benefits have you realized? More efficient media buys resulting in significant cost savings for our clients.