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8.9

Spot Score

Customer.io - Marketing Automation Software

Customer.io Reviews in June 2025: User Ratings, Pros & Cons

Personalized marketing, simplified.

4.3

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Starts from $100/Month

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Customer.io Reviews & Ratings

4.3

Very Good

Based on 310 ratings & 275 reviews

Rating Distribution

Excellent

(186)

Very Good

(74)

Good

(10)

Poor

(1)

Terible

(4)

Expert's Review

Customer.io is a robust and versatile platform celebrated for its powerful automation capabilities, advanced segmentation tools, and seamless multi-channel messaging. Its intuitive interface caters to both technical and non-technical users, enabling businesses to create deeply personalized campaigns with ease. Users praise the platform's flexibility, which ...Read more

Customer.io pros and cons

  • Intuitive and user-friendly platform with an excellent interface, simplifying the process for marketers and non-technical users alike.

  • Highly customizable and flexible, supporting dynamic segmentation, advanced personalizations, and tailored automations for campaigns.

  • Wide variety of integrations with CRMs, APIs, webhooks, and other tools, making it developer-friendly and easy to incorporate into existing systems.

  • Multi-channel communication support such as email, push notifications, SMS, and WhatsApp, enabling effective customer reach across platforms.

  • Complex features and advanced capabilities can pose a learning curve for less technical or non-experienced users, with a higher ramp-up time in some cases.

  • Pricing concerns, particularly for startups and smaller businesses, as costs can rise with growing user bases or features.

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Showing 51-60 out of 275

AU

Anonymous User

09/14/23

5 out of 5

"To the roof"

What do you like best about Customer.io? Flexibility, easyness, innovation and price. What do you dislike about Customer.io? Nothing, it matches all our needs and the amount of new features released per month is incredible. What problems is Customer.io solving and how is that benefiting you? We have a single orchestration platforms for all campaigns, communications, transactionals and digital data.

LH

Ludwig H

09/14/23

4.5 out of 5

"Best tool for automated customer messaging"

What do you like best about Customer.io? Customer.io is cabable to do a lot of things that would otherwise need to be custom built. I haven't found any use case which customer.io doesn't solve. What do you dislike about Customer.io? The interface can be a bit complex for non-techy users. But that's usually the case with tools that have really powerful capabilities. What problems is Customer.io solving and how is that benefiting you? We use customer.io to build onboarding sequences and ...

Read more

SA

Sourabh A

09/14/23

4.5 out of 5

"Best Email engagement software"

What do you like best about Customer.io? We user customer.io to send Emails to our customers, both transactional and promotional. We are able to set and forget about the transactional campaigns is what I like best What do you dislike about Customer.io? To see what emails are being sent to each of our different users is a little difficult. I would like them to add some tooltips and guides for me to understand the product better What problems is Customer.io solving and how is that benefiting ...

Read more

PV

Pedro V

09/14/23

4.5 out of 5

"Customer.io helped us increase our week over week retention by 3x."

What do you like best about Customer.io? Customer.io has been a game-changer in our user engagement and marketing strategy. Its standout feature is its adaptability to seamlessly integrate with various tech stacks and its support for webhooks, giving you unparalleled control over your messaging. By harnessing their event-driven marketing capabilities, we were able to precisely target users throughout their customer journey. This strategic approach led to remarkable results, including a ...

Read more

AU

Anonymous User

09/14/23

4 out of 5

"Capable platform with a lot of possibilities,"

What do you like best about Customer.io? I like the advanced possibilites to use data for tailored messaging, both for content and building flows. What do you dislike about Customer.io? The drag-and-drop editor for email is lacking in its capabilities and is behind some competitors in the way it works. What problems is Customer.io solving and how is that benefiting you? We have big need in communicating with our customers and also driving behaviours that align with our business goals. The ...

Read more

SJ

Sunyyan J

09/14/23

4 out of 5

"Game changer for automating customer and onboarding messages!"

What do you like best about Customer.io? Super useful to create flows and trigger based campaigns. It's almost like playing with Legos where once you have enough building blocks set it, the entire flow or campaigns will work like magic. On top of that you can A/B test subjects or email copies like a piece of cake! What do you dislike about Customer.io? While the tool is an absolute beast, some little caveats like not being able to know what devices the emails are opened and read on can be a ...

Read more

AU

Anonymous User

09/14/23

5 out of 5

"To the roof"

What do you like best about Customer.io? Flexibility, easyness, innovation and price. What do you dislike about Customer.io? Nothing, it matches all our needs and the amount of new features released per month is incredible. What problems is Customer.io solving and how is that benefiting you? We have a single orchestration platforms for all campaigns, communications, transactionals and digital data.

PV

Pedro V

09/14/23

4.5 out of 5

"Customer.io helped us increase our week over week retention by 3x."

What do you like best about Customer.io? Customer.io has been a game-changer in our user engagement and marketing strategy. Its standout feature is its adaptability to seamlessly integrate with various tech stacks and its support for webhooks, giving you unparalleled control over your messaging. By harnessing their event-driven marketing capabilities, we were able to precisely target users throughout their customer journey. This strategic approach led to remarkable results, including a ...

Read more

SA

Sourabh A

09/14/23

4.5 out of 5

"Best Email engagement software"

What do you like best about Customer.io? We user customer.io to send Emails to our customers, both transactional and promotional. We are able to set and forget about the transactional campaigns is what I like best What do you dislike about Customer.io? To see what emails are being sent to each of our different users is a little difficult. I would like them to add some tooltips and guides for me to understand the product better What problems is Customer.io solving and how is that benefiting ...

Read more

LH

Ludwig H

09/14/23

4.5 out of 5

"Best tool for automated customer messaging"

What do you like best about Customer.io? Customer.io is cabable to do a lot of things that would otherwise need to be custom built. I haven't found any use case which customer.io doesn't solve. What do you dislike about Customer.io? The interface can be a bit complex for non-techy users. But that's usually the case with tools that have really powerful capabilities. What problems is Customer.io solving and how is that benefiting you? We use customer.io to build onboarding sequences and ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].