Customer.io Reviews in July 2026: User Ratings, Pros & Cons

"Easy to Use Messaging Tool"

What do you like best about Customer.io? The interface is very intuitive to the degree that I almost instantly could strat working within our workspace and kick-off campaigns very easily and fast. Also, if some questions did arise, the support or our customer support manager always was there for us. What do you dislike about Customer.io? I miss some statistics/analytics about the sent emails, such as an overview where I see which link excatly has been clicked number of times or by specific ...

"Couldn't be happier!"

What do you like best about Customer.io? I've been using Customer.io for about a year now and couldn't be happier. It has helped scale our business tramedously. It has all the capabilities you'd want in a marketing automation tool. What do you dislike about Customer.io? Still don't have a good react native integration What problems is Customer.io solving and how is that benefiting you? Creating complex personalised customer journeys based on certain triggers coming from our database

"Great tool, very intuitive and powerfull"

What do you like best about Customer.io? - All in one tool (email management, sms, push, webhooks to send anything) - Customer segmentation (very precise customer segmentation) - The UI ! very convenient, thanks What do you dislike about Customer.io? - Very great analysis tool (knowing it's not the tool main mission) but complicated to get report per user instead of per message - Not possible to get the limit rate option in the campaigns AND the fact that in the broadcast you can't chose to ...

"Customer.io Review"

What do you like best about Customer.io? I enjoy the customizing that customer.io offers with their liquid and event setup. You can almost create anything you're hoping for message-wise with the right combination of event data and liquid. The live chat is also beneficial if you ever get stuck and need quick help with an email, segment or metrics. What do you dislike about Customer.io? There are some limitations in the analytics and segment building. It can be difficult to troubleshoot and ...

"Great marketing automation tool"

What do you like best about Customer.io? It's very intuitive, and the email design tool is very easy to use for someone who can't code which is really nice. There are a lot of options and I typically have to recreate emails for other companies, and I'm always able to match their designs. What do you dislike about Customer.io? There could be some more features to make data more readable and understandable. Also having reporting across all environments in one report will be really nice. What ...

"Great for customer engagement"

What do you like best about Customer.io? Their workflows are quite good and give you a lot of options in terms of how to structure the customer journey. The connection with our Postgres database worked extremely smoothly as well. What do you dislike about Customer.io? They have many limitations, especially when compared to tools like Intercom. The fact that I can't add as many columns to my customer view as I'd like is one of them. The fact that I can't connect blocks in the workflow is a ...

"The cornerstone of our marketing team"

What do you like best about Customer.io? Overall power of the platform and collaboration tools. Switching to Customer.io has allowed my team to move from requiring dev time to launch each automated email to being able to launch and A/B test emails in minutes. What do you dislike about Customer.io? Campaigns and workflows can very quickly become cluttered. It's possible to build out very complex solutions through Customer.io, but at a certain point they require multiple campaigns and ...

"Perfect for marketers"

What do you like best about Customer.io? Customer.io is perfect for marketers. The interface is easy to use, and support is always on hand through documentation and the community feature. What do you dislike about Customer.io? Because it's a relatively new tool, there are some features yet to be released, but it's easy to get your content to add your vote to a feature request. What problems is Customer.io solving and how is that benefiting you? We have a long nurture cycle with many ...

"Digital marketing tool to connect and retain your users via email."

What do you like best about Customer.io? I am passionate about the capacity and speed with which I can connect with my users and future clients. It is a super appropriate digital marketing tool for the loyalty and positioning of your brand, as well as the contact and creation of responses by the user. The tool is accessible, and friendly in its management. It yields excellent results. It also helps me relate specifically to the niche that interests me, and in turn gives me the opportunity ...

"Great product at good cost"

What do you like best about Customer.io? The possibility to customize segments. Super easy for the marketing team to handle it. What do you dislike about Customer.io? The AB testing tool could be improved by giving more insights What problems is Customer.io solving and how is that benefiting you? Super easy to have a email marketing strategy consolidated on Customer.io