CreatorIQ Reviews in May 2025: User Ratings, Pros & Cons

Excellent Influencer Marketing CRM system - huge time saver and value add versus our previous tools!

What do you like best? CreatorIQ was one of the easiest platforms to onboard (I regularly work on on-boarding new tools at my company of about 160 staff and it's usually not so easy). It's awesome that CIQ consolidates discovering new influencers/creators with campaign management/tracking and robust reporting, as well as the level of granularity the tool offers when searching for creators. Overall it's been great for streamlining workflows for the PR staff that work in influencer ...

Incredible platform

What do you like best? CreatorIQ has so much more information than any other influencer marketing platform. And I love the constant updates, it feels like it’s always updating in response to marketplace feedback. What do you dislike? There are so many things you can do on the platform, I feel like I have barely scratched the surface of what the product can really do. What problems are you solving with the product? What benefits have you realized? I love that I have easy ...

Best In Class!

What do you like best? I absolutely love the reporting CreatorIQ generates. I have spent years doing manual reporting and it is such a time suck. This report is visually appealing, easy to digest, and great to pass along to upper management to summarize all the work I have done. What do you dislike? There isn't much I dislike. The only thing difficult is managing the Instagram Stories, but that's more of an API issue than a CIQ issue. Because we are unable to pull stories directly ...

Making my life easier by the day!

What do you like best? I love being able to share recaps and results with my clients in a beautiful way. It's so much easier than having to individually monitor, pull links, grab screenshots and then create a deck. CreatorIQ is a one stop shop for reporting - giving me hours back in my day. What do you dislike? It may be a service issue on my end, but the platform can sometimes take a while to load the data. What problems are you solving with the product? What benefits have you ...

CreatorIQ - the most reliable CRM for influencer marketing

What do you like best? Aside from the amazing account reps who are always ready to provide white glove service, the product has amazing key features to keep us organized and data-driven. What do you dislike? A lot of minute details and features you need to learn in order to be able to use all their offerings. Recommendations to others considering the product: Of the four other influencer marketing CRMs that our sales team tried to work with, CreatorIQ was definitely the ...

The Ferrari Of Influencer Platforms

What do you like best? CIQ is the top influencer marketing platform on the market available today, and our company has just happily renewed our contract with them for another year. The fact that you can search for influencers using a plethora of search criteria, discover new talent and be able to instantly see detailed insights about them and their audience, and then reach out and contact multiple influencers directly from the platform, is just perfect. With the click of a button, ...

Great Experience

What do you like best? Our account manager Bridget is great. She's great about checking in, is always letting me know when there are new features that she specifically thinks we would appreciate, and they readily take suggestions on features we think would be helpful for them to implement, and have implemented a few of our ideas already. What do you dislike? You can't download content directly from the application. You have to link out to Instagram first, adding an extra step. ...

Increased efficiencies and superior client reporting for Influencer campaigns

What do you like best? The simple UI enabled us to roll the platform out across the agency to all client accounts in a short time & immediately freed up hours of research time, client approval methods & having an immediate view on real-time metrics. We love the one-sheets and reporting! The support from CIQ customer success team has been excellent so far. What do you dislike? Would like to see an increase in the influencer database size and ability to brand templates according to ...

Great campaign management & reporting tool!

What do you like best? I'm managing a large group of brand ambassadors and CreatorIQ has been key for tracking content, organizing data, and analyzing results. What do you dislike? I'm very satisfied with the platform and the CreatorIQ team has accommodated all of my requests so I have no complaints. What problems are you solving with the product? What benefits have you realized? The detailed and in-depth reporting as well as the ability to export data into a visually ...

Efficient and simple platform for all of our influencer marketing campaign needs

What do you like best? The overall features of the platform are easy to use and essential with our day-to-day projects. The discovery tool is our absolute go-to when sourcing talent both for traditional and non-traditional influencers and the campaigns tool is a very important asset for all of our tracking and reporting needs. What do you dislike? The complexity of some of the new features are a bit hard to digest sometimes but it really just requires our team to sit down and get ...