CreatorIQ Reviews in May 2025: User Ratings, Pros & Cons

CreatorIQ is a great platform to identify the right type of influencers for your brand goals.

What do you like best? The backend metrics for influencers are great to see before working with them to ensure you're talking to the right audience based on brand goals and objectives. What do you dislike? The user interface isn't easy unless you go through the extensive training; some of the metrics aren't accurate as in following Recommendations to others considering the product: it's a great platform if you're using influencers frequently and have many goals to meet! ...

Helpful for influencer searches and campaign execution, start to finish.

What do you like best? The ease at creating campaigns, the conciseness and organization of the one sheets and final reports. What do you dislike? The discovery is tricky to use to narrow down the type of influencers we're looking for to participate in brand campaigns. What problems are you solving with the product? What benefits have you realized? Access to influencer stats has been extremely helpful in narrowing down the best influencers for client campaigns. The one ...

Good tool for influencer marketing professionals

What do you like best? The main use that we have for CIQ is to verify audience demographics when trying to target men or women or different age bands. The platform was easy to learn and I was able to teach others in my organization how to use it pretty seamlessly. Our customer success rep is kind and attentive and is always available in case we need her team's help with anything. What do you dislike? The scale at which our team works is so large that it's difficult for us to see ...

Great experience so far!!

What do you like best? I absolutely love the campaign tool that Creator IQ has. For a team that is constantly running different influencer campaigns focused on varying initiatives, along with our ongoing long term partnerships, it is such an amazing way to stay organized with who we are working with and analyzing the data throughout and after the campaign to see how successful it was per creator and overall. What do you dislike? I wish there was some way for CreatorIQ to capture IG ...

CreatorIQ has Streamlined our Influencer Marketing

What do you like best? CreatorIQ has been an important tool for my team in terms of both discovery influencers and then making sure their audiences align with our business objectives. It's also helped organize and streamline the way we track and report out results internally. The team has also been extremely hands-on, collaborative and helpful both through onboarding and the continued success of our efforts. What do you dislike? I'd love to be able to boost content in the future. ...

CreatorIQ is a great tool for everyone working with creators!

What do you like best? CreatorIQ has been helping with a lot of steps in our everyday workflow. Especially One-Sheets is something we use every day. It helps keep track of our campaigns and gives us an automatic reporting for it. What do you dislike? Sometimes it can take a while to load. A lot of things seem very complex that could maybe be solved easier. What problems are you solving with the product? What benefits have you realized? It's a great chance for us to have ...

Great influencer identification & analytics platform.

What do you like best? Having used a variety of influencer identification & analytics platforms over the past few years, I've found that CreatorIQ is the perfect balance between influencer identification & analytics with great features such as reporting that has been incredibly useful for the array of users from our agency. What do you dislike? There are a few features in functions as the one-sheet that could improve but overall, not too many complaints. Recommendations to ...

Creator IQ has content review and analytic options not offered on other influencer platforms

What do you like best? I love the content review functionalities What do you dislike? The Discover capabilities and CRM have some opportunities for growth. Lately, I've looked to the Creator IQ Assist team to help in influencer select searches to combat the struggles I run into. In addition, my rep is always open to feedback. Would also love an app for influencers to more easily upload their content for reviews. What problems are you solving with the product? What benefits have ...

New Experiences with CreatorIQ

What do you like best? I love being able to talk to all of the creators within a campaign all from one dashboard. The fact that you can add anyone to your personal network is a great feature that separates them from other platforms. What do you dislike? The discovery process can be a little more tricky or limited unlike some other platforms, but I do like being able to search key words in creators bios. What problems are you solving with the product? What benefits have you ...

Slow/Inaccurate

What do you like best? I can create informal and bright reports, search for creators all over the world, I can create multiple lists to share with clients and employees What do you dislike? The site is very slow at times, when I put in specific things I want to find e.g. creators from the UK aged 18-24 it would show me creators from around the world and not the UK, some of the figures are completely wrong which makes it look like I've put in the wrong data into reports or lists ...