CreatorIQ Reviews in May 2025: User Ratings, Pros & Cons

Has some helpful tools but still a lot of work to be done.

What do you like best? Reporting tool and the live dashboard specifically. What do you dislike? Inaccurate audience demos and difficult to find the right creators when narrowing down the search criteria. What problems are you solving with the product? What benefits have you realized? Helpful for reporting in-real time to our clients on how posts are performing.

They give you the car -- but you have to drive it!

What do you like best? Having authenticated metrics has been key in understanding true impact, as it relates to digital marketing as a whole. We are able to easily collaborate with not only influencers on their requirements for a campaign, but also with our clients -- they have a major hand in approval of influencers (using one-sheets) and content (using content approval). The campaign details page ensures that all creator requirements, including FTC guidelines and ability to submit ...

Senior Brand Strategist

What do you like best? The ability to view performance metrics across platforms and groups of influencers. What do you dislike? The UX can be bit clunky and unintuitive. What problems are you solving with the product? What benefits have you realized? CreatorIQ has been most useful for allowing our team to get a real time snap shot of influencer marketing performance for a variety of purposes internally, and for use in communication with our clients.

A Must Have for All Influencer Marketing Efforts

What do you like best? CreatorIQ has been a crucial part our Influencer marketing strategy. The reporting feature and connectivity into influencers analytics is a huge win for us. I also love how simple it is to search and find the perfect creator using CreatorIQ's discovery tool. There are so many filter fields which makes finding the right creator super easy. What do you dislike? There are not many things I dislike about CreatorIQ. I have had a few issues sending messages to my ...

Fantastic Platform

What do you like best? Easy to use while still very in-depth with a variety of options for features What do you dislike? I don't dislike anything. Whenever I think there is a better solution for a feature I let them know and they talk about it and if they agree they change that feature. Recommendations to others considering the product: I think it is the best platform out there What problems are you solving with the product? What benefits have you realized? ...

Influencer Marketing Associate

What do you like best? I love how easy it is to organize talent, sent talent options to clients and really streamline the approval process. What do you dislike? I think the Discover page could be a bit more specific. Recommendations to others considering the product: I would say to set up a call with the team! They're incredibly helpful and resourceful. They're so great at setting up follow up calls, following up on next steps and any additional questions we have, and ...

Great influencer identification solution

What do you like best? Very easy to use and huge database of influencers from very niche areas. Excellent account team that are responsive, knowledgeable and friendly What do you dislike? As with all providers, increase the source data so that we get more detailed information from different channels and start including areas where you currently don't have content (API providing) What problems are you solving with the product? What benefits have you realized? identify niche ...

CreatorIQ has been an invaluable resource both building and analyzing our global social presence.

What do you like best? Self-service function & great support team What do you dislike? Lack of LinkedIn Integration (fingers crossed for future state) What problems are you solving with the product? What benefits have you realized? Diagnosing campaign performance, attributing partner social performance, organizing social partners (social CRM), and new (potential) partner research.

Creator IQ is solving a clear business need

What do you like best? I really enjoy that Creator IQ thinks through every part of the process we go through working with talent and brands. It's clearly a very well thought out platform and we have enjoyed using their capabilities thus far. Also, greatly appreciate the research they do for brands. What do you dislike? It has a bit of a learning curve and can require a lot of time to learn and upkeep. I'm used to working with startups in the space, and they are definitely much ...

Second to None for Influencer Marketing!

What do you like best? Super user friendly, clean UX, awesome support team. They are very knowledgeable about the space and provide amazing insight into the effectiveness of our campaign reporting. What do you dislike? The platform can be a bit slow at times, but nothing significant that hinders ability to work. What problems are you solving with the product? What benefits have you realized? CreatorIQ allows us to market to new audiences and report on the results more ...