CreatorIQ Reviews in May 2025: User Ratings, Pros & Cons

CIQ Review

What do you like best? CreatorIQ has been a great help for me and my team especially in the discovery phase and the reporting phase of a campaign. The reporting is great - love the real-time reports we can share via an accessible link! What do you dislike? Parts of CIQ are quite manual still i.e. merging creators if you find there are 2 of the same creator in the platform, adding social accounts when they're not linked, editing creator location if there's an incorrect city listed, ...

A great tool to help agencies manage influencer marketing activities

What do you like best? The ability to discover influencers' data and the use of IBM Watson allowing us to know where our creator's audience is without the ability to authenticate the talent. The use of Creator IQ API allows it to feed well into our internal technology What do you dislike? Requires more data from other platforms. We sometimes would like to be able to customize some parts of the platform to help us better serve some of our special clients when it comes to reporting. ...

Create tool for campaigns and reporting

What do you like best? The tool is brilliant for setting up campaigns in minutes. Easy to monitor and approve/reject influencer posts. The reporting also compliments this area as it automatically populates a digital report using all the information from the campaign so you don't have to do much manually. What do you dislike? There are still a lot of bugs that need to be fixed, but this is expected as it's a fairly new platform and it's great to be able to flag these whilst updates ...

Influencer Manager

What do you like best? It's a super easy management tool for campaigns What do you dislike? There are so many influencers on the platform it's timely to search and sort through What problems are you solving with the product? What benefits have you realized? I think more influencer lists relative to your specific business would be helpful and better content calendars for campaigns.

CreatorIQ Review

What do you like best? The data base is super user-friendly and easy to use. The team puts a lot of time into downloading new users, setting up multiple trainings. What do you dislike? This is a non of most influencer platforms but since the information is first party data, some influencers are included in searches that are not always relevant Recommendations to others considering the product: It is a great tool for anyone handling influencer marketing. What problems ...

The team is extremely helpful and go above and beyond to ensure satisfaction.

What do you like best? I like how we have a designated counter part from the CIQ team that constantly ensures that we are getting the most out of the system as we can. What do you dislike? Parts of the system are tricky for our influencers to understand and work with. What problems are you solving with the product? What benefits have you realized? We are solving our issues of sourcing micro influencers and we have taken the guessing out of who follows who, as well as ...

Great customer service, interesting product

What do you like best? Their customer success group is second to none - they work extremely hard and are always accessible. What do you dislike? I am still figuring out how to use the product in a meaningful way for my business. Recommendations to others considering the product: Make sure you have an appropriate use case, and their customer success team will help you implement it. What problems are you solving with the product? What benefits have you realized? Who ...

Overall very helpful tool, could use some improvements

What do you like best? CreatorIQ is a great way to easily grab influencer demos and engagement rates. It is also very helpful for campaign tracking and reporting. What do you dislike? The influencer search tool is very difficult to navigate and often doesn't produce accurate results. What problems are you solving with the product? What benefits have you realized? CreatorIQ is a much easier way to track campaigns and create readable reports, VS tracking manually.

Robust tool for influencer discovery and tracking

What do you like best? Amazing account team, great customer service, intuitive interface, helpful analytics and tracking What do you dislike? No dislikes, it's a great tool all around What problems are you solving with the product? What benefits have you realized? Database, discovery, tracking

CreatorIQ is a practical platform that brings a sense of order to the world of influencer marketing.

What do you like best? I really like that the platform features thousands of influencers, allowing access to useful marketing insights. I also like that team behind the platform is very responsive and caring when it comes to their customers. What do you dislike? The numeric data (audience demographics, engagement rate, etc.) is not always accurate. This can be a bit overwhelming when pulling numbers for influencers. It would also be very helpful if the bios were updated and ...