CreatorIQ Reviews in May 2025: User Ratings, Pros & Cons

Best Influencer Campaign Platform!

What do you like best? The end to end campaign tracking is really easy What do you dislike? Influencer discovery but that's a industry problem What problems are you solving with the product? What benefits have you realized? Being able to track the influencer talent being used in campaign across different brand clients

Loved having CreatorIQ as a partner!

What do you like best? Discovery tab for finding out new talent for specific campaigns Reports tab for generating results from a specific campaign in a visual way What do you dislike? Sad that the tool was unable to read tags if used as stickers (ie: #AIRBNB) Sometimes the authentication process for creators was tricky - many were scared they were giving the tool 100% control of their profiles Had one case where one creator lost all their history by authenticating with ...

Smart talent product

What do you like best? Functionality, breadth of services and outputs, all-in-one talent platform What do you dislike? Wildly complex (due to breadth of services), no real calendar solution What problems are you solving with the product? What benefits have you realized? Company-wide solution to talent management. We use CIQ for the full cycle of talent review and approvals within our organization -- from discovery and internal review of talent with key stakeholders through ...

The service our agency needed.

What do you like best? The CIQ team is very communicative and always available to answer questions, provide support and walk-throughs. The platform's capabilities are exactly what our team needed. What do you dislike? There are some creators with duplicate profiles or have inaccurate profiles attached to a creator. Also, little things such as having to delete creators one-by-one versus a mass delete option. What problems are you solving with the product? What benefits have you ...

Great first experience

What do you like best? Many tools all in one platform Discovery tool has been useful for internal campaigns and research Being able to track workflow with each influencer Influencer data kept in one place - e.g. address / contact / costs Influencer selection process and discovery (similar creator function) What do you dislike? Still in phase of learning how to use the platform. Setting up campaigns with different individual budgets and different deliverables per ...

Full Influencer Marketing Campaign Solution

What do you like best? The discovery functionality all the way through the reporting analytics. What do you dislike? User Experience could be improved to make navigation and day to day use more intuitive. What problems are you solving with the product? What benefits have you realized? Identifying influencers and creators who align well with our brand and reporting on the value of working with these people.

Frequent CIQ user

What do you like best? The measurement tools are great to measure results for clients. In addition, it's helpful to better understand exactly what we should be paying influencer partners so we're not overpaying for the amount of content. What do you dislike? The discovery function isn't always so helpful since the client we use CIQ for has very specific criteria that is difficult to filter using a platform/tool. This isn't necessarily a fault of Creator IQ, but it discovery overall ...

CreatorIQ has been helpful in our influencer outreach efforts

What do you like best? The discovery platform is extensive compared to others that we've used in the past. It's been very useful in finding new influencers outside of our network and targeting existing influencers who are brand fans. We utilize the one sheet and list capabilities to manage our ongoing programs and send to upper management for review. It's also great to look at engagement rates and audience demographics that CreatorIQ provides when we're considering which influencers to ...

Convenient, time saver, efficient!!

What do you like best? That I can easily access data about influencers and that their stats continue to update and stay correct, previously using excel spreadsheets to manage lists of influencers often meant their stats were incorrect or out of date! Also I love being able to manage separate lists for different campaigns and projects! It’s super convenient! What do you dislike? I find the titles of the sections sometimes a little confusing. For example when being guided through ...

Great end to end influencer solution!

What do you like best? I really love the content approvals suite that we can share with our clients and keep everything in one place. With so much imagery, media, and copy between the influencers and clients we work on, CreatorIQ allows us to stay organized internally and externally. What do you dislike? I find that the report tracking could be a bit more accurately up to date in real time. Recommendations to others considering the product: Definitely one of the best ...