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8.2

Spot Score

Cordial - Marketing Automation Software

Cordial Reviews in May 2025: User Ratings, Pros & Cons

Streamline your marketing efforts with Cordial.

4.3

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Cordial Reviews & Ratings

4.3

Very Good

Based on 86 ratings & 46 reviews

Rating Distribution

Excellent

(38)

Very Good

(8)

Good

(0)

Poor

(0)

Terible

(0)

Expert's Review

Cordial stands out as a versatile and user-friendly platform that excels in email marketing automation and data-driven personalization. One of its most praised attributes is its unparalleled customer support team, which consistently goes above and beyond to assist users, whether during initial onboarding or throughout day-to-day operations. The platform's ease of ...Read more

Cordial pros and cons

  • Extensively customizable, allowing for tailored solutions to specific needs and seamless integration with various systems.

  • User-friendly interface that is easy to navigate, even for non-technical users.

  • Exceptional customer support team that is highly responsive, knowledgeable, and proactive in solving issues and recommending strategies.

  • Fast and efficient data handling, including quick data queries, exports, and automation setup.

  • While customizable, the extensive options and flexibility may overwhelm new users without strong initial guidance or support.

  • Requires some technical expertise to fully leverage advanced features like API integration and complex automations.

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Showing 21-30 out of 46

SA

Serge A

02/28/20

5 out of 5

"Efficient"

What do you like best about Cordial? If there is anything you're uncertain about, they make is easy to find the solution. Their knowledge base is full of solutions you can use to find the answers you need.

KH

Kristen H

02/28/20

4.5 out of 5

"Powerful and flexible"

What do you like best about Cordial? The fact that the platform is data driven What do you dislike about Cordial?

MD

Michael D M

02/27/20

5 out of 5

"Unlimited potential for growth with a focus on driving revenue."

What do you like best about Cordial? The team. In a sea of marketing tools, it nice to have a team who can align their success with our business objectives. What do you dislike about Cordial?

YG

Yesenia G

02/27/20

4 out of 5

"Amazing Client Success Team - Seamless Interface"

What do you like best about Cordial? The system is very user-friendly! Cordial has an amazing support team that keeps in constant communication with us. They also have their own deliverability team that keeps us in the know of our deliverability health.

AU

Anonymous User

02/27/20

5 out of 5

"Lots of opportunity and great support team!"

What do you like best about Cordial? Cordial has a very intuitive UI and was quick to pick up how to use it. Bailey and the team have been extremely supportive in helping us get automation and personalizations off the ground. In the first year we had Cordial we didn't use their support as much and that was a huge mistake. Since we've started working closely with their team we've really elevated our program. We are now sending 12% automation and plan to keep growing that side of the program.

CB

Ciera B

02/27/20

5 out of 5

"Incredible Platform and Incredible Service"

What do you like best about Cordial? We have gotten full support from the Cordial team during our migration to the platform. They've been responsive, available, and patient in helping us understand the platform and getting it set up. The platform makes it easy to ingest the data I need and use it in campaigns, making personalization easy. We're able to link any of our platforms to Cordial, pulling data from multiple sources. There has been no lag in sends, and any issues that have been ...

Read more

YG

Yesenia G

02/27/20

4 out of 5

"Amazing Client Success Team - Seamless Interface"

What do you like best about Cordial? The system is very user-friendly! Cordial has an amazing support team that keeps in constant communication with us. They also have their own deliverability team that keeps us in the know of our deliverability health.

NS

Nick S

02/27/20

5 out of 5

"Marketing friendly tool, amazing support"

What do you like best about Cordial? 1. Marketing friendly functionality. Traditional enterprise level ESPs are super powerful but require a massive team and engineering support to unlock the functionality. That leads to high costs and slow development. In contrast, Cordial allows for quick configuration of triggered emails by non-technical employees. And, with some tech support you can still have the data driven complex options. For example with an enterprise level solution it took 6 ...

Read more

RB

Rick B

02/26/20

4.5 out of 5

"Cordial Reviews"

What do you like best about Cordial? Cordial ability to do anything. Not just an out of the box email service. The ability to integrate almost anything, rewards programs, autoship program.

AU

Anonymous User

03/26/19

5 out of 5

"Great platform, lots of capabilities"

What do you like best about Cordial? Our team likes the ability to create audiences without needed help from other teams. We have extensive customer data at our finger tips.