CleverTap Reviews in June 2025: User Ratings, Pros & Cons

CleverTap is literally THE MOST CLEVER WAY to market to and segment a user database!

Product insights can be complex - obtaining them shouldn't!

What do you like best? CleverTap provides clear mechanisms to understand what your users are doing, and how to engage with them. What do you dislike? Some tools can be a bit convoluted, and can require some adjustment from the product team to maximze. Implementation can also be a technical challenge if your team has no experience with instrumentation on the regular. Recommendations to others considering the product: Be sure that you're not looking for user behaviors and ...

Excellent tool for marketing and analytics

What do you like best? CleverTap is an amazing authoritative, incorporated, and wide-ranging tool that provides actual performance analytics and user involvement, that can be used by the brands to better recognize and involve the users. Many of the important global companies such as Samsung, Star Network, Sony, etc. use this tool as it assists you to simulate user actions and inspire them to achieve the desired activities. The product and customer support teams of CleverTap positively ...

Handy tool!

What do you like best? There are several campaigns that if use smartly can promote your brands very well. You can attract the customers on the basis of these brands campaigns. The app has nearly 8000 brands that have very strong and powerful capacity of attracting the clients. There is another very interesting feature that helps in making you aware of any change step taken by the customer and it will send an automated message to the client. What do you dislike? It is a mobile app and ...

Great analytic solution

PROS & CONS What are the best aspects of this product? This is one of the best mobile marketing platform that provides great analytics features. We can easily engage within the analysis and we are able to split users according to their activities. Also, we’re able to incorporate server. We highly recommend this solution to everyone. What aspects are problematic or could work better? The product works perfectly there’s nothing I can dislike about it. What specific problems in your ...

This is ideal solution for marketers

PROS & CONS What are the best aspects of this product? CleverTap offers great funnel analysis and retention cohorts. I like that it allows us to assess and gain detailed insight from the beginning to the end of customer journey. Also, profiles are automatically generated for every user by pulling out data directly from their app visits and actions. The other good thing is that marketing campaigns can be targeted based on the activity log of every user and user group. In addition, it ...

Great analytics and Intuitive system

What do you like best? Intuitive system in terms of creating and testing different tools that Clevertap offers. What do you dislike? Limitations to create dashboards or campaigns in terms of personalization. Recommendations to others considering the product: Great analytics if you make them worthy What problems are you solving with the product? What benefits have you realized? Analytics for CRM

Very helpful CRM tool

What do you like best? How easy is to clone campaigns. As our business works in more than 12 languages, its very helpful. What do you dislike? Its not the most intuitive tool to use at the beggining. What problems are you solving with the product? What benefits have you realized? analytics are way better than in our previous crm provider.

Powerful tool for real time analytics and client engagement.

What do you like best? Clevertap is used to create exceptional customer experiences by leveraging real-time analytics and personalizing engagement strategies at scale. It helps marketers understand and respond to customer needs by developing a 360 view of app users across channels and devices. What do you dislike? Clevertap is really costly, especially for smaller companies. Some dashboard sections are not very properly defines and are really messy. It also does not allow you to create ...

Great combination of analytics and marketing

PROS & CONS What are the best aspects of this product? I like that it allows me to create live segments with huge traffic volumes. Also, its support team is always open to suggestions and feedback. I like the analytics and engagement in one single dashboard. What aspects are problematic or could work better? It needs more focus on app analytics than on the websites. What specific problems in your company were solved by this product? Since we implemented this software we have ...