CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons
AI-Powered Call Tracking & Conversation Intelligence Software
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Starts from $65 / month when yearly, also offers free forever plan
CallTrackingMetrics Reviews & Ratings
Spotsaas Editor’s POV
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more
CallTrackingMetrics pros and cons
CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.
The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.
It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.
With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.
While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.
The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.
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Showing 81-90 out of 332
RB
Robin B
11/17/20
Call Tracking Metrics - Excellent Reporting / Connects to Google PPC / Easy for the entire team
What do you like best? Call tracking metrics allows our entire team to use the recorded calls for training purposes as well as to track potential leads that may have been missed. The system itself was easy to set up and has been flawless. No missed, dropped or disappearing calls. Links to Google PPC so we can see exactly which ads are driving calls. What do you dislike? Would like to be able to set reminders for call backs right in the system. Recommendations to others ...
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JA
Juanita A
11/17/20
Amazing Call Tracking Platform
What do you like best? Its easy to use, very intuitive. Has great functionality. Not only tracks calls, but it gives detailed insight into the caller, campaign and performance if you use as a Call center option. What do you dislike? The same with most platforms, little visibility into Call Only ads What problems are you solving with the product? What benefits have you realized? Call insights for optimizing Google campaigns. It works great. The integration is easy, fast and ...
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KM
Kathie M
11/17/20
Great for Business Purposes
What do you like best? I like being able to use this app via my desk top!! It helps our customers communicate with office staff via text. What do you dislike? I do not dislike anything about this app What problems are you solving with the product? What benefits have you realized? Staying in contact with customers via text
CH
Chrissy H
11/17/20
Highly Recommend. Great Product, and Great Support!
What do you like best? Ease of implementation - one snippet and you're all set. Pricing is very reasonable too. What do you dislike? Navigating the admin panel used to be more difficult. They are making upgrades which have helped. What problems are you solving with the product? What benefits have you realized? I'm now able to prove ROI on multiple marketing efforts - PPC, organic and social media all drive conversions. PLUS we can gain valuable insights into customer pains ...
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CS
Chris S
11/17/20
Good Call Tracking Software
What do you like best? The ability to get and use as many numbers as you need and link those numbers to different advertising campaigns and platforms. What do you dislike? The billing is not broken down by the client for easy accounting purposes. You only get 1 bill and you have to perform A LOT of manual accounting to actually see the amount each client uses per month. What problems are you solving with the product? What benefits have you realized? Tracking inbound calls on ...
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JO
Jeremy O
11/17/20
Call Tracking keeps it simple
What do you like best? Simple easy to use web interface, and wonderful tech support What do you dislike? I wish there was a little more customization, but if you’re creative it’s not a problem. What problems are you solving with the product? What benefits have you realized? Managing calls and routing to agents. Ability to create several call trees and even branch to other call centers.
JY
joy y
11/17/20
Love call tracking!
What do you like best? how i get notifications whenever i get a call and i can listen to a recording of the call as well What do you dislike? nothing. I think it's a great product and love using it What problems are you solving with the product? What benefits have you realized? being able to go back and listen in on calls
KH
Kyle H
11/17/20
Easy to use and a lot of great functionality
What do you like best? Ease of use Text tracking capabilities Easy Integrations with Google Ads and Microsoft Ads What do you dislike? Nothing, everything has been great with CTM What problems are you solving with the product? What benefits have you realized? Conversion attribution data in Google Ads and Microsoft Ads
WJ
William J
11/17/20
Improve Lead Quality & Reporting
What do you like best? Easily review calls from multiple sources. What do you dislike? Improve ability to import calls directly to third party platforms (Google Ads, Facebook, etc) What problems are you solving with the product? What benefits have you realized? I appreciate the ability to accurately report calls from multiple sources. The ability to closely monitor calls allows me to manage new leads effectively while quickly addressing any issues.
GM
Greg M
11/17/20
Call Tracking Made Simple
What do you like best? I can see where my calls are coming from and also the graphs/reporting is very clear. I can easily expand my phone numbers and also find new ways to attribute the inbound leads through various channels. The support has been really great and they continue to grow with teachings/webinars which I like. I also really like the dashboard and layouts. What do you dislike? The learning curve can be a little tedious. However, once you get the process down, you can ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].