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CallTrackingMetrics - Inbound Call Tracking Software

CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons

AI-Powered Call Tracking & Conversation Intelligence Software

4.6

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Starts from $65 / month when yearly, also offers free forever plan

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CallTrackingMetrics Reviews & Ratings

4.6

Excellent

Based on 1311 ratings & 332 reviews

Rating Distribution

Excellent

(278)

Very Good

(45)

Good

(7)

Poor

(1)

Terible

(1)

Spotsaas Editor’s POV

CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more

CallTrackingMetrics pros and cons

  • CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.

  • The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.

  • It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.

  • With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.

  • While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.

  • The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.

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Showing 71-80 out of 332

GM

Gary M

11/18/20

5 out of 5

Very Satisfied User

What do you like best? The ease of navigating the interface makes using CallTracking very easy. As an agency we have multiple sub accounts and reporting and presenting data from the account is very eay What do you dislike? We use Google Adwords integration and the numbers are often disallowed in the Call Extensions - presumable as Google want you to use their own numbers. Recommendations to others considering the product: I would wholly recommend CTM to any potential user - ...

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DV

Dominic V

11/18/20

1.5 out of 5

Great marketing tool; immature contact center product; poor support experience

What do you like best? The dynamic number insertion (DNI) feature and FormReactors are handy. I've yet to find another product with a DNI feature that was as easy to use. What do you dislike? The contact center side of the product is amateur, at best. If you're planning on integrating this product with your CRM, look elsewhere. Salesforce is the #1 CRM in the world and, yet, CTM's Salesforce Lightning integration is plagued with never-ending stream bugs that severely impact my ...

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AF

Andrew F

11/17/20

4.5 out of 5

Works for us we really like it

What do you like best? Its easy to find people who have called and all the data we need. I can search who has called, when they have called and listen to the conversations. This helps improve sales conversations and makes sure calls are getting answered. This all helps us be a better sales organization and do better as a team. It also lets my team members see the things they need to or re-listen to their conversations to find things that they may have missed What do you dislike? ...

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PF

Patrick F

11/17/20

4.5 out of 5

Simple and Effective

What do you like best? I like that it is relatively simple to set up a new client's call tracking metrics profile, tracking numbers and conversion tracking in Google ads What do you dislike? Would love to see an improvement in the organization of the menu Recommendations to others considering the product: Great for multiple account agencies looking to track and connect calls to conversions. What problems are you solving with the product? What benefits have you realized? ...

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IH

Ian H

11/17/20

4.5 out of 5

Great call tracking platform

What do you like best? Call Tracking Metrics has every feature I need in a call center platform, and WAY more. The pricing is really reasonable the it's super powerful. Also the customer service is awesome, the platform is really complicated, but if I ever have a problem I just call the customer service and they get it fixed quickly. What do you dislike? The platform has a bit of a learning curve because its so powerful and complicated, but their customer service can get things set ...

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CF

Chris F

11/17/20

4.5 out of 5

Great overall experience for VOIP services

What do you like best? The call recording and listen in feature What do you dislike? Adding physical soft phones inability to transfer across phones What problems are you solving with the product? What benefits have you realized? Employee training has been so fantastic with CTM (call tracking metric)

JF

Joanna F

11/17/20

4.5 out of 5

Call Tracking Metrics provides an effective way to track calls from various sources

What do you like best? I really like their customer service team and also the control that they allow their users. There are multiple features that allow flexibility for some of our clients such as sending a text notification when a call comes in. What do you dislike? I think a downside of using CTM is testing that the tracking numbers are working as intended for some of the sources. The process is not super clear in some cases. What problems are you solving with the product? ...

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SW

Samuel W

11/17/20

5 out of 5

Totally satisfied

What do you like best? CTM has been flexible to our business needs and very productive for our clients. What do you dislike? From my own perspective, there is no limitation at this point. Recommendations to others considering the product: The CTM team has worked with us to help us meet the needs of our clients, so don't box yourself in. What problems are you solving with the product? What benefits have you realized? Not only are we able to scale to our clients' needs to ...

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JB

Jay B

11/17/20

5 out of 5

Understand where your clients are coming from

What do you like best? Customer service is very helpful and available. Anytime I have needed help setting up tracking or new phone numbers or are having a problem they are available to help. What do you dislike? Sometimes I have a hard time understanding the tracking. But that is not only with this product. Recommendations to others considering the product: For an economical way to track calls with lots of depth in the analytics I choose CallTrackingMetrics. What problems ...

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AL

Allie L

11/17/20

5 out of 5

I love it- much more than CallRail honestly

What do you like best? So much flexibility, love the alerts and multiple numbers/sources. I recommend to everyone! I prefer it much more to CallRail, which I used briefly at another agency What do you dislike? Can be expensive for a small business but very good for agency managing What problems are you solving with the product? What benefits have you realized? We would be flying blind without it! Clients love the Dashboard and ability to record/track/rate calls

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].