CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons
AI-Powered Call Tracking & Conversation Intelligence Software
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Starts from $65 / month when yearly, also offers free forever plan
CallTrackingMetrics Reviews & Ratings
Spotsaas Editor’s POV
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more
CallTrackingMetrics pros and cons
CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.
The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.
It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.
With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.
While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.
The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.
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Showing 241-250 out of 332
A
Anonymous
05/21/19
Very satisfied
What do you like best? Easily track calls from all web sources, trigger text messages, reporting. What do you dislike? Not too much, it does all that I need. The biggest issue is the number of calls that come in that are wrong numbers. By purchasing toll-free numbers for tracking purposes, I suppose there is no way to stop people from calling if the previous owner of the number put that number on a piece of printed marketing collateral, but we do get quite a bit of calls from people ...
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UI
User in Marketing and Advertising
05/21/19
Cheaper than other opitons
What do you like best? It's cheaper than similar products and gives the insight we need to track calls for different campaigns. LIke being to choose between local and toll-free numbers and creating number pools. Like being able to have multiple accounts in the same login and also being able to choose the accounts each user has access to. What do you dislike? Would be nice if it also tracked form fills (some competitors do this and it's a nice feature). It's convenient having this in ...
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AI
Administrator in Education Management
05/21/19
Senior Marketing Analyst of Digital Media
What do you like best? Reporting is easy to set up and automate Easy interface for monitoring call data Easy setup Great customer support What do you dislike? Revenue integration missing. Need more data What problems are you solving with the product? What benefits have you realized? would like revenue details Response from of CallTrackingMetrics edit Hello and thanks for taking the time to write this review! Happy to hear reporting and monitoring your call data ...
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AI
Administrator in Building Materials
05/21/19
Responsive and Professional
What do you like best? Have been using CTM for three months now and they have been very responsive to my questions, and professional in their dealings with my company. What do you dislike? CTM reporting is very topline/vague. Would be useful to have more in-depth reporting. Would also be great if I could filter calls by first time calls only. It tracks all calls - even those who are our suppliers - so reporting and analysis, particularly in Google Analytics, is skewed. What ...
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AI
Administrator in Transportation/Trucking/Railroad
05/21/19
It does what the name says
What do you like best? I really like how easy it is to purchase and set up numbers. It's an extra help that I'm able to report on more than just attribution. What do you dislike? I have had difficulty getting support at the price point of our engagement level. Recommendations to others considering the product: Ensure you understand what your requirements and expectations are What problems are you solving with the product? What benefits have you realized? Now I'm able to ...
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A
Anonymous
05/21/19
Excellent to date
What do you like best? It has really helped with our tracking t a keyword level What do you dislike? It isn't easy to try and use it in a more advanced way. I would like in depth tutorials guiding me to more advanced features with some form of certifiction. Recommendations to others considering the product: Use CTM to bolster your online campaigns - it makes a real difference! What problems are you solving with the product? What benefits have you realized? It s helping us implement ...
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EW
Evan W
05/21/19
Great Software
What do you like best? It's very easy to set up an account and has a pretty solid set of features. Fortunately, even with all the available features, I've found it easy to navigate and configure. What do you dislike? Not a whole lot. My only suggestion would be potentially to add some training around setting up an account. It's simple to figure out the basics, but there's more advanced options available and it's not always immediately obvious how to use them. What problems are you ...
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AI
Administrator in Consumer Goods
05/21/19
My Experience
What do you like best? The ability to make sure that all incoming calls are directed to the right people. What do you dislike? It is a little pricey...but worth it. It just seems every time I turn around I am receiving a notice that my account has gone below the required amount. What problems are you solving with the product? What benefits have you realized? It has made directing the incoming calls to the correct people so much easier, and we have better sales for it.
AI
Administrator in Insurance
05/21/19
Call tracking for my insurange agency
What do you like best? The platform is very user-friendly. It's easy to locate / review // listen to calls, and it's a quick turnaround when selecting new phone numbers. What do you dislike? Other call tracking vendors have an option for an allotted number of monthly local calls. It would be nice if CTM had that as an option as well. It would also be nice to have 2-3 numbers included in the subscription. Recommendations to others considering the product: N/A What problems are ...
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MP
Max P
05/21/19
A Great Value
What do you like best? The interface is easy to use, For what you pay this is a basic call tracking platform that offers additional bells and whistles. What do you dislike? Not a whole lot. It was easy to implement and easy to use. Recommendations to others considering the product: Nothing, keep on goin! What problems are you solving with the product? What benefits have you realized? We weren't able to track phone call/off line conversions, which is a large part of our business
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].