CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons
AI-Powered Call Tracking & Conversation Intelligence Software
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Starts from $65 / month when yearly, also offers free forever plan
CallTrackingMetrics Reviews & Ratings
Spotsaas Editor’s POV
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more
CallTrackingMetrics pros and cons
CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.
The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.
It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.
With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.
While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.
The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.
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Showing 231-240 out of 332
A
Anonymous
05/23/19
Good Tool For Data Information
What do you like best? I like the exportable report that I can share with clients. It allows me to better understand why people are making calls and how to direct traffic during certain times of the day. What do you dislike? We've experienced several CTM numbers that were disapproved by Google Ads but there was no alert that told us the number was disapproved. Recommendations to others considering the product: If you're looking for a simple to use platform that give you a lot of ...
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AI
Administrator in Hospital & Health Care
05/22/19
CallTrackingMetrics is a very powerful and cost-effective call tracking service
What do you like best? I like how accurate the call tracking attribution is. We've not had any problems with tracking various sources. The software is also pretty easy to use. Their support team is great too. What do you dislike? Some of the steps in setting up tracking phone numbers or finding data aren't very intuitive (or maybe that's because I've been used to using other services). What problems are you solving with the product? What benefits have you realized? We can ...
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BH
Bobby H
05/22/19
Best call tracking software ever
What do you like best? It’s super easy to create tracking numbers for all your campaigns. It’s got a great and intuitive dashboard and incredible customer service. What do you dislike? Call tracking metrics is really simple. I’ve not had anything I disliked. Recommendations to others considering the product: Track everything you do and measure it. What problems are you solving with the product? What benefits have you realized? We’re were investing thousands of dollars on ...
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BM
Brittany M
05/22/19
Customer Service Calls
What do you like best? I love being able to track where the calls come from for marketing purposes! It is so helpful! What do you dislike? Just having to keep up with so many different numbers - It can be confusing. Recommendations to others considering the product: It is amazing for business purposes. We love it. What problems are you solving with the product? What benefits have you realized? Listening to the calls is so helpful! We are able to correct our employees if they ...
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LW
Luke W
05/22/19
Phone Tracking made easy
What do you like best? The most helpful thing about CallTrackingMetrics is their customer support. Multiple times I have had to reach out to them and every time they were incredibly helpful. What do you dislike? The downside is that some of the set up can be a bit confusing. With the UI it can take a while to find what I was looking for. What problems are you solving with the product? What benefits have you realized? The problem of attributing conversions to paid search efforts. ...
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A
Anonymous
05/22/19
Phone Tracking made easy
What do you like best? The most helpful thing about CallTrackingMetrics is their customer support. Multiple times I have had to reach out to them and every time they were incredibly helpful. What do you dislike? The downside is that some of the set up can be a bit confusing. With the UI it can take a while to find what I was looking for. What problems are you solving with the product? What benefits have you realized? The problem of attributing conversions to paid search efforts. It can ...
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AI
Administrator in Marketing and Advertising
05/22/19
Serves Our Company’s Needs & More
What do you like best? The feature set is super comprehensive. There are things we didn’t know we needed in a call service until we started using CTM. Although it is a bit confusing at first, their customer service is great and once you get acquainted with the system it is actually very easy to use. What do you dislike? It is so comprehensive that we were confused upon first signing up. It required a call with their team and a couple of chats to figure out what we needed to know. ...
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TT
Thomas T
05/21/19
Pretty Good
What do you like best? The features and the functionality. And the friendliness of staff. What do you dislike? At times there are billing conflicts. And it could be improved. Recommendations to others considering the product: Give them a try! You’ll be glad you did! What problems are you solving with the product? What benefits have you realized? I love the ease of use. And how they will work with you to resolve any issues. Response from of CallTrackingMetrics edit ...
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JP
Jamie P
05/21/19
Excellent to date
What do you like best? It has really helped with our tracking t a keyword level What do you dislike? It isn't easy to try and use it in a more advanced way. I would like in depth tutorials guiding me to more advanced features with some form of certifiction. Recommendations to others considering the product: Use CTM to bolster your online campaigns - it makes a real difference! What problems are you solving with the product? What benefits have you realized? It s helping us ...
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SL
Sky L
05/21/19
Great platform, great experience.
What do you like best? Easy to integrate with analytics and after getting used to the UI/UX was able to get tracking numbers for marketing campaigns, both digital and print, up quickly. Call source presets. Great call dashboard that's powerful and easy for the sales team to use. What do you dislike? Some settings were hard to find initially. Configuring lead sources was a bit cumbersome at first, but learning by working through the admin paid off. Didn't affect my overall opinion of ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].