CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons
AI-Powered Call Tracking & Conversation Intelligence Software
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Starts from $65 / month when yearly, also offers free forever plan
CallTrackingMetrics Reviews & Ratings
Spotsaas Editor’s POV
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more
CallTrackingMetrics pros and cons
CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.
The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.
It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.
With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.
While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.
The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.
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Showing 221-230 out of 332
CI
Consultant in Marketing and Advertising
05/23/19
Good tool. Good support.
What do you like best? help desk support is knowledgeable and helps with configs What do you dislike? old interface is not the most friendly to navigate What problems are you solving with the product? What benefits have you realized? off line conversion
AI
Administrator in Retail
05/23/19
Super Simple Set-Up, Easy-to-Navigate Interface, Decent Support
What do you like best? CTM was the third call-tracking provider we have trialed, and by far the most effective for our purposes. The interface is not technical, and can be utilized by anyone on the Account Management team. Additionally, we were able to use Google Tag Manager to implement the DNI, which made it incredibly easy to onboard new accounts. What do you dislike? There aren't any incredibly easy methods of live support available on CTM, so I've used their support documentation ...
Read more
KZ
Kevin Z
05/23/19
A more robust call analytics platform than most
What do you like best? As an agency we've be exposed to a number of solutions and the can be more different than what you might expect. I would suggest not being overwhelmed by the features and functionality. You can start slow and easily have the opportunity to grow into more sophisticated use. Also note that it is not just analytics but you can create outbound campaigns (like texts) as well. There are also more flexible tagging than other platforms that is really helpful to tailor it to ...
Read more
MJ
Mandy J
05/23/19
Good Tool For Data Information
What do you like best? I like the exportable report that I can share with clients. It allows me to better understand why people are making calls and how to direct traffic during certain times of the day. What do you dislike? We've experienced several CTM numbers that were disapproved by Google Ads but there was no alert that told us the number was disapproved. Recommendations to others considering the product: If you're looking for a simple to use platform that give you a lot of ...
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AI
Agency in Arts and Crafts
05/23/19
Quite good
What do you like best? Adwords goal tracking. Let's me use as conversion. What do you dislike? UI. Hard to organize and use. While it looks nice it's not very manipulatable What problems are you solving with the product? What benefits have you realized? Where calls come from
A
Anonymous
05/23/19
Fantastic Call Service
What do you like best? We looked long and hard for a company that could help us combine 2 numbers into one. Call tracking metrics has worked out great for us. We have the option to record the calls - which we haven't done yet - but will possibly use it in the future. We just love the interface and how easy it is to view the calls that come in and where they are coming from. The added bonus of getting caller information is also very useful! What do you dislike? The only thing negative I ...
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E
Emily R
05/23/19
Fantastic Call Service
What do you like best? We looked long and hard for a company that could help us combine 2 numbers into one. Call tracking metrics has worked out great for us. We have the option to record the calls - which we haven't done yet - but will possibly use it in the future. We just love the interface and how easy it is to view the calls that come in and where they are coming from. The added bonus of getting caller information is also very useful! What do you dislike? The only thing negative I ...
Read more
A
Anonymous
05/23/19
A more robust call analytics platform than most
What do you like best? As an agency we've be exposed to a number of solutions and the can be more different than what you might expect. I would suggest not being overwhelmed by the features and functionality. You can start slow and easily have the opportunity to grow into more sophisticated use. Also note that it is not just analytics but you can create outbound campaigns (like texts as well. There are also more flexible tagging than other platforms that is really helpful to tailor it to ...
Read more
JW
Jarid W
05/23/19
Great new tool!!
What do you like best? We just started using Call Tracking Metrics this year. It is so great we can now see where exactly our marketing dollars are being spent. We can see each promotion and see how customers are responding to each one. We can see how many people responded and how many people bought the promotion all in a snap. What do you dislike? Wish we could edit multiple records with tags or sources at the same time. What problems are you solving with the product? What benefits ...
Read more
A
Anonymous
05/23/19
Super Simple Set-Up, Easy-to-Navigate Interface, Decent Support
What do you like best? CTM was the third call-tracking provider we have trialed, and by far the most effective for our purposes. The interface is not technical, and can be utilized by anyone on the Account Management team. Additionally, we were able to use Google Tag Manager to implement the DNI, which made it incredibly easy to onboard new accounts. What do you dislike? There aren't any incredibly easy methods of live support available on CTM, so I've used their support documentation in ...
Read more
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].