CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons
AI-Powered Call Tracking & Conversation Intelligence Software
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Starts from $65 / month when yearly, also offers free forever plan
CallTrackingMetrics Reviews & Ratings
Spotsaas Editor’s POV
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more
CallTrackingMetrics pros and cons
CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.
The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.
It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.
With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.
While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.
The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.
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Showing 211-220 out of 332
AI
Administrator in Marketing and Advertising
05/28/19
Super helpful tool!
What do you like best? I love how Call Tracking Metrics integrates with all these tools - especially SalesForce! Also, a great tool that lets you create all these dynamic numbers based on the source. What do you dislike? There's not much that I don't like about Call Tracking Metrics. I would wish that there are more tools/knowledge base resources that are available so I can fully understand the capabilities of CTM and use it as efficiently as possible. Recommendations to others ...
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TT
Thomas T
05/28/19
Great Call Center Software
What do you like best? The ability to build custom fields and options for dispatching messages. What do you dislike? At times there are issues with the billing system. What problems are you solving with the product? What benefits have you realized? None at the present time.
AI
Administrator in Marketing and Advertising
05/23/19
great product
What do you like best? you can track everything from the click to the phone call which helps us determine which keywords are generating the best calls What do you dislike? I want to be able to see our UTM paramaters next to the phone numbers in the dashboard. Right now I have to click in to a few different places to check our utms and ensure they are set up properly Recommendations to others considering the product: I like the product and it is easy to use. Does everything i need ...
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UI
User in Real Estate
05/23/19
Clear audio and recording
What do you like best? I can always go back to details of my calls What do you dislike? There are few moments that I experienced some static noise while talking to other lines.i didn't heard it but my other line doesn't understand me. Recommendations to others considering the product: Use it very easy to use. What problems are you solving with the product? What benefits have you realized? lead engagement
AI
Agency in Health, Wellness and Fitness
05/23/19
Consolidated all our reporting and tracking needs
What do you like best? Integrations with key software such as Google Ads and Google Analytics scripts, along with quick customer service. What do you dislike? Navigating and building custom reports could be cleaner and simpler. What problems are you solving with the product? What benefits have you realized? Tracking calls for paid channels.
A
Anonymous
05/23/19
Amazing for Agencies!
What do you like best? CTM has helped my agency so much at managing multiple clients across multiple platforms (google, facebook, etc. and the reporting features are great. We can clearly see how our ads are performing and tie it directly back to show the client how we're impacting their business. What do you dislike? The least helpful thing so far has been having to create a new business account for each of my clients, but we're working on moving to one of CTM's marketing plans! : ...
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A
Anonymous
05/23/19
Great new tool!!
What do you like best? We just started using Call Tracking Metrics this year. It is so great we can now see where exactly our marketing dollars are being spent. We can see each promotion and see how customers are responding to each one. We can see how many people responded and how many people bought the promotion all in a snap. What do you dislike? Wish we could edit multiple records with tags or sources at the same time. What problems are you solving with the product? What benefits have ...
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UI
User in Marketing and Advertising
05/23/19
great call tracking software
What do you like best? i really like the dashboard and the roi activity report where I can clearly differentiate call types What do you dislike? i really want the utm paramaters to show up next to the tracking number details so i dont have to click into the phone number details to check our utm paramaters Recommendations to others considering the product: we want to see utm paramaters in the same scree as our tracking numbers What problems are you solving with the product? What ...
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ZW
Zach W
05/23/19
Amazing for Agencies!
What do you like best? CTM has helped my agency so much at managing multiple clients across multiple platforms (google, facebook, etc.) and the reporting features are great. We can clearly see how our ads are performing and tie it directly back to show the client how we're impacting their business. What do you dislike? The least helpful thing so far has been having to create a new business account for each of my clients, but we're working on moving to one of CTM's marketing plans! :) ...
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AI
Administrator in Printing
05/23/19
Provide useful data
What do you like best? Provide very useful data for PPC campaigns and tracking. What do you dislike? Integration with Google Ads and Google Analytics a bit complicated. What problems are you solving with the product? What benefits have you realized? Call tracking for digital campaigns in B2B lead generation.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].