CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons
AI-Powered Call Tracking & Conversation Intelligence Software
Add to compare
Starts from $65 / month when yearly, also offers free forever plan
CallTrackingMetrics Reviews & Ratings
Spotsaas Editor’s POV
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more
CallTrackingMetrics pros and cons
CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.
The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.
It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.
With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.
While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.
The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.
Filter results
Sort by :
Showing 191-200 out of 332
MP
Max P
08/27/19
Very Solid Call Tracking Platform for the Cost
What do you like best? The ease of setup and reporting is very easy and intuitive. The onboarding/sales team is very helpful. What do you dislike? At its basic level it's a good platform, however the more complex you want to get, the more complex the tool gets. Recommendations to others considering the product: Keep on truckin! Thanks for all that you do for us and other small businesses. What problems are you solving with the product? What benefits have you realized? We are ...
Read more
AI
Administrator in Hospitality
08/27/19
Call Tracking Metrics Provides Great Insight
What do you like best? I love the ability to record calls. It helps our clients spot areas where they need to train their team and helps us identify which online ads need to have the key words tweaked in order to get more qualified leads. What do you dislike? I'm not a huge fan of the automated "this call may be recorded" message. What problems are you solving with the product? What benefits have you realized? We are using the recorded calls to better train staff interacting with ...
Read more
AI
Administrator in Cosmetics
08/27/19
Great Experience
What do you like best? It's a game changer being able to track each phone call that comes to our office. We have been able to improve our customer service by biweekly reviews regarding phone etiquette. What do you dislike? The only thing that I would like to see changed is a an easier navigation of sending phone calls to staff members. It sometimes does not attach the voicemail and creates extra work. What problems are you solving with the product? What benefits have you realized? ...
Read more
TB
Tim B
08/27/19
Great Service!
What do you like best? We use this for tracking our SEO and PPC calls into our business and it does exactly what we need. It was a breeze to set up and we've since used it for other companies as well. Can't recommend it enough! What do you dislike? Nothing really! The service functions well and was easy to install. Recommendations to others considering the product: Honestly, it's so inexpensive and easy to set up that there's no reason to try it and see if it fills your needs. ...
Read more
AB
Austin B
08/27/19
Reviews of CTM
What do you like best? Ability to track and tag calls. Also to make sure that calls are being returned. What do you dislike? Nothing. What problems are you solving with the product? What benefits have you realized? Not returning calls by staff.
TT
Thomas T
08/27/19
Great Service for the price
What do you like best? I love that you can order as many numbers as you need. They also allow you to set up a fully customization of call center services. They are friendly and very eager to help you figure out how you need your system set up. If you cant figure something out their support team will walk through it with you! What do you dislike? At times there are few issues but the support team will help resolve the issues. Also they are NOT open weekends, so you better hope you dont ...
Read more
AI
Agency in Marketing and Advertising
08/27/19
Takes the guesswork out of call attribution
What do you like best? We use Call Tracking Metrics on our website and for our clients. We create different numbers for each source (including offline sources) which allows us to attribute phone calls and messages to the advertising channel and in some cases, to the specific campaign. What do you dislike? It can be difficult to find the usage reports for each client and the set up for each client takes some time. What problems are you solving with the product? What benefits have you ...
Read more
NP
Nick P
08/27/19
Great platform that is both easy & extremely granular
What do you like best? In the world of call tracking platforms, we've worked with several of the major companies. Call Tracking Metrics is great because we've found it very easy to use, but also very granular in the data you can access. One of the main features we appreciate is the confidence score when using multiple marketing sources. This allows us to show our value to our clients (we're an agency). Ordering numbers, setting up call routing, and monitoring success are all quick ...
Read more
AI
Administrator in Building Materials
08/27/19
Great for tracking call data
What do you like best? It has a fantastic integration for seeing what source and campaigns are bringing calls from both our websites What do you dislike? It doesn’t give me enough information through to our CRM at a lead level which means it is harder to report on ROI Recommendations to others considering the product: Make sure you know what your trying to achieve so that you can maximise the reward of this service What problems are you solving with the product? What benefits ...
Read more
AI
Administrator in Marketing and Advertising
08/27/19
Excellent Call Tracking Platform
What do you like best? The ability to call analytics in-depth, breaking down your call performance by ad campaign. Call map is a great touch too, as is the ability to clearly rate calls and leave notes so all parties can view and optimize campaigns as needed. What do you dislike? It meets my needs so I don't have much to say in terms of dislike. What problems are you solving with the product? What benefits have you realized? Seamless feedback between customers and our ads team is ...
Read more
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].