CallTrackingMetrics Reviews in July 2026: User Ratings, Pros & Cons
AI-Powered Call Tracking & Conversation Intelligence Software
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Starts from $65 / month when yearly, also offers free forever plan
CallTrackingMetrics Reviews & Ratings
Spotsaas Editor’s POV
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate. What really stands out is how smoothly it integrates with ...Read more
CallTrackingMetrics pros and cons
CallTrackingMetrics offers dynamic number insertion and keyword-level tracking, making it easy for marketers to measure exactly which channels and campaigns are driving phone conversions.
The platform allows businesses to automatically record calls and gain deep insights into call duration, engagement, and caller behavior for quality assurance and training.
It integrates with major CRMs like Salesforce and marketing tools like Google Ads and HubSpot, streamlining workflows and unifying lead data across systems.
With features like geo-routing and time-of-day rules, businesses can direct calls intelligently to ensure the right agent answers at the right time.
While feature-rich, some advanced functions like automation workflows and call scoring require time and training to fully implement.
The tool is primarily focused on voice interactions and may not be ideal for businesses that rely heavily on live chat, email, or social messaging for customer engagement.
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Showing 91-100 out of 332
JG
Jessica G
11/17/20
Very Pleased --been using for a few years and love it, you can chat any question and they answer!!
What do you like best? I like that the support people were patient in teaching me how to use it and I like that when I chat you actually answer. I also like that I can use it on the phone app, even though it can be glitchy it's awesome when it works. What do you dislike? The platform could be more user-friendly. There's features I never used because I never knew they existed until recently. Also, I wish spammers wouldn't call the tracking numbers so often. What problems are you ...
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GP
Glen P
11/17/20
We love call tracking metrics.
What do you like best? Lots of functionality and great reporting. When you need help with technical things, they are the best support out there. What do you dislike? Visual aspects could be a little prettier What problems are you solving with the product? What benefits have you realized? We can attribute calls much better and have further visibility in all the marketing efforts.
RZ
Ryan Z
11/17/20
Valuable info for businesses
What do you like best? Very helpful and knowledgeable support team. I have reached out many times with questions and ideas that we wanted to implement and the staff at CTM have always been very helpful. What do you dislike? Can't think of anything, a good experience overall! Recommendations to others considering the product: CTM has been very helpful for us and I would definitely recommend it to other companies. What problems are you solving with the product? What benefits ...
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ML
Monica L
09/28/20
A Great Resource For Tracking Calls
What do you like best? The set up is very simple and if you get stuck on something they have wonderful online video and blog resources as well as customer service. The platform is very user-friendly and allows you to keep everything very organized even if you are dealing with hundreds of calls per day. cost of numbers is cheap, customization of phone numbers is also easy. What do you dislike? So far, I haven't really found anything I dislike. Occasionally I run into issues with ...
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GC
Gregg C
09/20/20
Comprehensive Call Tracking System
What do you like best? This program provides great reporting for all digital marketing. There is preset sourcing options or you can create your own. With Google Analytics linked to Call Tracking Metrics the reports are excellent. What do you dislike? There is no mobile app which is surprising. This means you have to log into a website. Recommendations to others considering the product: This program is more expensive than Callrail but well worth it. What problems are you ...
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DJ
Dan J
09/14/20
Gives us what we need!
What do you like best? The platform is very easy to use and the reporting features are great. What do you dislike? It is serving our needs and the pricing could be a little more competitive. What problems are you solving with the product? What benefits have you realized? Tracking lead data from calls has been very helpful in lead attribution.
CR
Christopher R. C
09/04/20
Good tool. Good support.
JM
Jessica M
08/31/20
Powerful software that helps our agency track leads & so much more!
What do you like best? We love having the ability to track granular source data for our clients, and we love having the ability to integrate the API with our in-house integrations and call scripts software to create a truly unique, all-in-one closed loop experience for our clients. The phone system has also been a game changer for us as a company and for our clients with it's ease of use and ability to monitor call activity, call recordings, and more. What do you dislike? There's a ...
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AI
Administrator in Legal Services
08/31/20
Easy to use & customize.
What do you like best? How easy it is to set up and customize online. Having the app means I always have access to make changes from anywhere. They continue to add features and are actively working to improve their service. What do you dislike? I wish there was an option for customizing bulk messages to be able to include the persons name or other identifying information. Recommendations to others considering the product: It's highly customizable, and their support is amazing. ...
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AO
Anthony O
08/26/20
Should have left this review 5 years ago
What do you like best? Originally I was using CTM for tracking leads generated from websites and ads, as my company has grown CTM has had many features that have allowed us to scale flawlessly and affordably. Of the many features I love, the ability to have Call Center agents has to be at the top of the list. After that, the reporting features are amazing and we are able to offer this as a value-add for monthly reporting to our clients. Their customer service is amazing, I'd like to ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].