CallRail Reviews in June 2025: User Ratings, Pros & Cons

Callrail is a great product that offers tons of insights into our marketing campaigns.

What do you like best? I really like the accuracy of call tracking and the ability to break down call conversions by source to see the effectiveness of our marketing campaigns. Being able to review calls and attribute them based on the services the potential client is looking for is insanely helpful for our marketing campaigns. We are able to see exactly what potential patients are looking for and bump ad spend up in those areas to convert better. Currently, we are able to boost ...

Easy tracking and management.

What do you like best? I have tried several different services like Trello and found that this was the easiest to use. The backend is clean and everyone on the team can access without issues. I also like the app it's very easy for on-the-go listening. What do you dislike? We've had issues with verification on GoogleAds over the last few weeks but I put that on Google and not CallRail. They have provided a resolution. Overall no complaints! Recommendations to others considering the ...

Callrail helps us determine the effectiveness of our marketing efforts.

What do you like best? I like that by using the keyword pools, I am able to track many different sources of phone calls without having to create a ton of different numbers or spend a lot of time in set up. We often use callrail as a way to understand how our clients are answering the phones and converting our efforts into customers. We download phone calls and share the files with them to use in training and also as a way to reward their staff for a great job. What do you dislike? I ...

Call Rail is a must tool for data

What do you like best? This software has helped me greatly toward marketing attribution. I have been using Call Rail for about 3 years. It is easy to use and provides a wealth of valuable data. What do you dislike? I can't think of anything I dislike about CallRail. What problems are you solving with the product? What benefits have you realized? Tracks attribution related to both phone calls and form on my website.

Great for tracking conversions - calls and forms

What do you like best? I like being able to see which keywords converted to calls What do you dislike? Wish I could see the name of the form that was filled out (we have several on our site and it's hard to tell without clicking to read the data submitted) What problems are you solving with the product? What benefits have you realized? Helps with talking to clients about which campaigns are performing well

Powerful Call tracking Platform & More

What do you like best? The quick & easy dynamic number insertion is a great tool. SImply choose your target number and place the javascript tag. You can set multiple targets and set conditions for the insertion by using everything from landing page to arrival platform or by UTM parameter. There are also tools to track form submissions, keyword spotting in calls, and reporting based on all of those factors. What do you dislike? New platform layout changes makes management at the agency ...

Probably the best service i use in my business

What do you like best? The service is inexpensive, very easy to set up and it just plain works. What do you dislike? sometimes the editing of the company and number can be confusing to find. Recommendations to others considering the product: just try it out. it works great and can really help your business out by logging calls. Recordings can be used to train your employees on what to say or what not to say What problems are you solving with the product? What benefits have ...

One system to rule all your online tracking methods

What do you like best? The ability to actively track and monitor all inbound calls to a company. This has allowed for proper call tracking for our clients. It helps with leads and proving your worth as a company. What do you dislike? The UI could use an update. It is rather simple, just not the most attractive user interface. Recommendations to others considering the product: If you're looking for a software that helps you track leads, this is the software for you. What ...

Great phone routing system

What do you like best? The ability to route calls to different numbers based on call type What do you dislike? would like to see more features to allow this service to be a VoIP replacement What problems are you solving with the product? What benefits have you realized? Great way to look professional and like a larger company when you're a start-up with a very small team

Great features, re-cycled phone numbers

What do you like best? I like that CallRail makes it super simple to keep track of marketing calls. You can route each channel to a separate phone number and know exactly where your marketing efforts are paying off. What do you dislike? CallRail uses Twilio phone numbers as their service relies on Twilio. The numbers being offered to you have been used hundreds of times by different companies. As a result, you get a lot of calls not related to you, and dozens of calls by bot per week. ...