BuzzSumo Reviews in May 2025: User Ratings, Pros & Cons

BuzzSumo is a great tool for blog, media dn FB analytics

What do you like best? Their UX and ability to kick out simple reports is extremely useful. What do you dislike? They could offer more data on influencers. What problems are you solving with the product? What benefits have you realized? We are able to show clients the social performance of content and media pieces. Buzz also gives us a great look into Facebook posts (most social tools are heavily Twitter-focused).

Know the trends and the trendsetters

What do you like best? Accurate Has lots of filtering options Features all the major social networks What do you dislike? I don't dislike anything yet. I wish they were more upfront and informative about all the different things we can do with the software. I'm 100% sure i don't know about all the possibilities of Buzzsumo and not using it to its full potential. What problems are you solving with the product? What benefits have you realized? Identify trendy ...

BuzzSumo for Influencer Marketing

What do you like best? What I enjoy most about BuzzSumo is the platform's ease-of-use. I've used other tools such as Meltwater, etc. to search for influencers for several brands and campaigns, but BuzzSumo has been by far the easiest to use with the most accurate results. What do you dislike? I dislike that I cannot search for influencers based on more social media accounts. As far as I know, you can only search twitter users to find users with large followings/engagement ratings. ...

Fantastic Content Marketing Tool

What do you like best? The ability to search for relevant and trending content and topics which can act as a pivotal part of your marketing research for creating content online - you can also see what content is being shared the most via channel which is also helpful and what content type, allowing you to further refine your content strategy and online marketing efforts. Allows you to also search for influencers based on keywords and industries and see their social following - allowing ...

BuzzSumo reviews

What do you like best? So easy to find influencers for organizing an event in a remote city. You are able to to see the influencers' response rate and their content sharing rate. What do you dislike? the price. It is really expensive to get the pro version. What problems are you solving with the product? What benefits have you realized? Finding influencers within a certain following range. Also it helps find what content is trending which helps with blog posts and content ...

Great tool for media monitoring

What do you like best? This is a great tool if you want to find out the reach of the stories the media are publishing about your company/organization. What do you dislike? Would be great to include analysis for other platforms beyond Facebook. What problems are you solving with the product? What benefits have you realized? Media monitoring for brand

Fast and intuitive marketing analytics product. Great UI, and they're adding more features.

What do you like best? It's super easy to use, clients love it! What do you dislike? Nothing -- it's fast, and very powerful! Recommendations to others considering the product: Be careful with the Chrome extension. The numbers they display are sometimes different from just going to the website What problems are you solving with the product? What benefits have you realized? We're tracking how many times our PR-agency placed stories were shared, and what people are ...

great for building influencer lists

What do you like best? I like that I can build influencer lists and share them with other members of my team. I like that I can search and build influencer lists based on keywords present in their social media handles. What do you dislike? After I've added someone to a list, they still show up in my results. although they show up as already added to a group, I just wish they weren't shown at all. What problems are you solving with the product? What benefits have you realized? ...

Great tool for listening across the web

What do you like best? I really like the automated emails that I get from BuzzSumo that give me a look into the social sharing of content from our site or from content that we are mentioned it. The best part is that it lets me know if there is a link back - this has allowed me to reach out to bloggers/vendors and ask for a link back! The system is also super easy to use with all of the bells and whistles it has. I can easily do social listening, influencer tracking, and see what content ...

Fantastic tool to improve content marketing efforts!

What do you like best? BuzzSumo has been a great way for our team to stay on top of our competitors' content and PR mentions. It helps us plan out our editorial calendar and identify publications we should be targeting with our content. What do you dislike? I wish the trending filters could be a little more customized. What problems are you solving with the product? What benefits have you realized? We are able to stay on top of our own content marketing efforts while also ...