BuzzSumo Reviews in May 2025: User Ratings, Pros & Cons

Buzzsumo is great

What do you like best? I like how it's easy to use and gives us insightful information on our competitors. What do you dislike? I don't think its super accurate / I wish I could understand better why certain things show up in buzzsumo or not. I've seen content show up in the top slots but these aren't necessarily are best performing quizzes always. What problems are you solving with the product? What benefits have you realized? We use it to get ideas from competitors and ...

Social media analytics that works!

What do you like best? It lets marketers analyze the best performing content in any industry cause it identifies the most shared content for a specific topic, author or domain. Absolutely, a great resource to keep track of competitors and discover key influencers in your business field. What do you dislike? I would prefer to filter out news sites and focus on contents that are commonly shared between less important influencers. What problems are you solving with the product? What ...

Amazing tool for SEO

What do you like best? I love the function of this program and the detailed social reporting built into it. Keyword searches are made easily translatable. So much yes for this program. Bonus, you get to see the trending content as well. What do you dislike? Not much to complain about with this program. Maybe it would be nice to be able to have more customization. Recommendations to others considering the product: Nothing to add at this time. What problems are you solving ...

Best way to find influencers in your niche

What do you like best? The ease of search in the "Find Influencers" section, and the breadth of results you get each time you search. What do you dislike? That the search results are limited to searching in Twitter bios. Also, wish I could easily de-dupe searches (I know this is probably impossible). Finally, would love to be able to sort by country, and not just city location. Recommendations to others considering the product: Great to pul down great, big lists of Twitter ...

Great for Outreach

What do you like best? I love that I can see who shared related content What do you dislike? I haven't found anything to dislike yet because the program is still new to me. Recommendations to others considering the product: Not sure yet because I am still new to it. What problems are you solving with the product? What benefits have you realized? We can now create great content that is proven to be "viral" in the past.

Buzzsumo is great for staying up to date on popular topics

What do you like best? I love being able to use filtering tools and search queries to quickly find trending articles, then being able to find who exactly is sharing these articles to compile an outreach list for client marketing. What do you dislike? A lot to be desired from the backlink intelligence data. Recommendations to others considering the product: Give it a try! The data you can pull out of Buzzsumo in 5 minutes is amazing. Saves my agency a lot of time when ...

This tool is unreal!

What do you like best? How much you can learn from the data provided. E.g. looking at content that is getting a lot of shares online and coming up with new content ideas based on those. I also love the social listening side of the tool. What do you dislike? Feels a tad expensive, other than that its awesome! What problems are you solving with the product? What benefits have you realized? Ensuring I get alerted when anyone mentions me online anywhere.

This is a really useful tool for assessing which content is popular.

What do you like best? It’s a helpful tool for validating content ideas, improving upon them and developing content that works hard. What do you dislike? Results are limited when using a free account. Recommendations to others considering the product: Great and useful tool. Worth giving a try! What problems are you solving with the product? What benefits have you realized? Buzzsumo is really helpful for assessing which content ideas are likely to be popular and ...

Helpful insights

What do you like best? I like that the tool isn't overly complicated, and makes it easy to save searches and do quick research. What do you dislike? I wish the lower paid level didn't have limits on the number of reports you can pull. Recommendations to others considering the product: Take advantage of the onboarding call and occasional webinars - it really helps to quickly learn the tool. What problems are you solving with the product? What benefits have you realized? ...

BuzzSumo helps social media marketers

What do you like best? I love that BuzzSumo gives my company the ability to track word and topic trends. This software makes it easy for us to see what is being said online through articles and forums. It helps us figure out what areas to focus on and gives us a good analysis to dive deeper into our research. What do you dislike? Sometimes if you don't filter properly it glitches and brings up irrelevant articles. What problems are you solving with the product? What benefits ...