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BrightLocal

BrightLocal Review: Is It The Right SEO Software For Your Team?

Best for SMB teams · Mid-market · Enterprise

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BrightLocal offers custom pricing plan

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What is BrightLocal?

The BrightLocal On-Demand Local SEO Software comes with Local SEO alerts and the ability to monitor your website or any other domain (including competitors). You also get easy access to some invaluable SEO tools such as Local Citation Finder , Google Index Monitor , SEO Link Explorer , Keyword Suggestion Tool , and Google Analytics Dashboard for tracking your business's local search visibility. The system runs fully on cloud infrastructure, so it's accessible from anywhere around the world.

Pricing

  • BrightLocal offers custom pricing plan

  • Free Trial available

Best For

Suited for solo users, small teams, SMBs, and enterprise

BrightLocal Software Demo

BrightLocal was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

Who should consider BrightLocal

Team types
Large Enterprises, Medium Business

Why teams choose BrightLocal

  • Comprehensive local SEO tools

  • Real-time monitoring capabilities

  • User-friendly interface

Is BrightLocal right for you?

What buyers should know before shortlisting BrightLocal

BrightLocal is a comprehensive local SEO tool that provides essential features for monitoring and improving local search visibility. Its cloud-based infrastructure ensures accessibility and ease of use for businesses focused on local markets.

Pros and cons

BrightLocal pros and cons

  • BrightLocal pros
  • Comprehensive local SEO tools

  • Real-time monitoring capabilities

  • User-friendly interface

  • BrightLocal cons
  • Primarily focused on local SEO

  • May not cater to larger markets

4.5/5 rating
141 verified reviews
Free trial available

Ready to try it?

Get started with BrightLocal

Start your free trial — no credit card required.

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Still comparing?

See how it stacks up

Compare BrightLocal side-by-side with top SEO Software alternatives.

Nightwatch
Moz Pro
Linkdex
+7 more
Compare alternatives

What is the pricing of BrightLocal?

BrightLocal uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.

Free TrialAvailableTry Now →
PricingBrightLocal offers custom pricing
Pricing Model
SubscriptionQuotation Based

BrightLocal reviews and ratings

Buyer sentiment

Buyer sentiment is very strong across 141 reviews, with consistently positive feedback.

What buyers like

  • Local SEO alerts
  • Competitor monitoring
  • Cloud-based access

Common complaints

  • Limited to local SEO
  • May require setup time
  • Not suitable for global SEO

4.5

Very Good

Based on 198 ratings & 141 reviews

Rating Distribution

Excellent

(113)

Very Good

(14)

Good

(5)

Poor

(2)

Poor

(7)

What users are saying

DP

David P

09/23/20

5 out of 5

Best Local SEO Tool Out There and Stellar Support

What do you like best? I've always appreciated and used the citation builder service and reports, but recently I have added their new Reputation ...

Read more

CR

Chris R

09/06/20

5 out of 5

Brightlocal - Highly Recommended

What do you like best? Love the ability to fix citations once instead of having to pay a monthly subscription fee. All SEO and local SEO tools are ...

Read more

TF

Thomas F

08/27/20

4.5 out of 5

Excellent Service, Excellent Platform.

What do you like best? I like that BrightLocal offers my clients a flexible way of managing and monitoring their citations and directory listings ...

Read more

KK

Keith K

08/21/20

5 out of 5

Great Service

What do you like best? Excellent online service to build legitimate back-links. Great support for submissions. What do you dislike? A few of ...

Read more

IC

Internal Consultant in Higher Education

08/06/20

5 out of 5

Nothing but Enthusiasm from BrightLocal.

What do you like best? Everything has been positive from everyone I've dealt with. What do you dislike? So far, nothing to dislike… and I ...

Read more

AI

Administrator in Consumer Goods

08/04/20

5 out of 5

Great Service

What do you like best? Ease of use. Everything is completed without worry. What do you dislike? More clarification needed on graphs. A chat ...

Read more

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  • Real pricing — no sales pressure
  • A demo or quick answers, your call

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Trusted by teams at

What are the features of BrightLocal?

44%

Feature coverage

16 of 36 tracked features

Auditing is a crucial feature of software that enables organizations to monitor and review the integrity, accuracy, and reliability of their…

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the…

Competitor analysis is a prominent feature of many software applications, providing users with valuable insights into the competitive landsc…

Customers can give feedback about items or services on review platforms for others to read. Customercentro is a review platform for customer…

A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives…

Google Analytics Integration is a powerful feature that allows software users to track and analyze website traffic, user behavior, and other…

Keyword tracking is a crucial feature of any software that helps users to monitor and analyze the performance of specific keywords over time…

Link Management is a feature that allows users to efficiently organize and manage all their links in one place. It helps users keep track of…

Mobile search tracking is a software feature that allows users to track their online searches on their mobile devices. This feature is desig…

Rank tracking is a crucial feature found in many software programs that are used for search engine optimization (SEO). This feature allows w…

Organizations use social media to communicate their stories, engage with audiences, and grow their influence. Successful social media respon…

Consumers can use social media reviews to determine if a product or service is right for them. However, reading reviews can help shoppers ha…

A social media sentiment analysis tells how people on social media feel about your company. Sentiment analysis considers feelings and opinio…

The use of data to assess the influence of social media activity on a company's income is known as social media metrics. Marketers frequentl…

Social media monitoring means listening to millions of conversations on the web to assess what is being said about a particular brand, topic…

User Management is a crucial feature in software which aims to efficiently manage the users accessing the system. This feature enables the a…

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8.6

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Compare BrightLocal vs Moz Pro

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8.6

Compare BrightLocal vs Linkdex

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8.4

Compare BrightLocal vs Ranktracker

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9.0

Good

Compare BrightLocal vs RankWatch

Boost your SEO with efficient ...

8.9

Excellent

Compare BrightLocal vs ContentKing

Dominate the search results, ...

8.5

Very Good

Compare BrightLocal vs Dragon Metrics

Dominate search results with SISTRIX.

8.8

Very Good

Compare BrightLocal vs SISTRIX

Streamline, optimize, and conquer ...

8.4

Excellent

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8.8

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Compare BrightLocal vs Mangools
Help & Contact

BrightLocal Support Options

Customer Service24/7 (Live rep)Business Hours
LocationBrighton, Englan

Frequently Asked Questions About BrightLocal

Common questions buyers ask before choosing BrightLocal.

BrightLocal is a SEO Software. BrightLocal offers Dashboard, Auditing, Competitor Analysis, Google Analytics Integration, Keyword Tracking and many more functionalities.

Buyers commonly note the following limitations of BrightLocal: Primarily focused on local SEO; May not cater to larger markets; Requires understanding of local SEO nuances.

Some top alternatives to BrightLocal includes Nightwatch, Moz Pro, Linkdex, Ranktracker and Mangools.

BrightLocal offers Free Trial, Subscription, Quotation Based pricing models

We don't have information regarding integrations of the BrightLocal as of now.

The starting price is not disclosed by BrightLocal. You can visit BrightLocal pricing page to get the latest pricing.

Ready to try it?

Get started with BrightLocal

Start your free trial — no credit card required.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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