8.6
Spot Score
Braze Reviews in June 2026: User Ratings, Pros & Cons
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Braze Reviews & Ratings
Spotsaas Editor’s POV
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
Braze pros and cons
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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Showing 431-436 out of 436
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Anonymous
05/31/18
Braze is your key to unlocking personalization!
What do you like best? - Allows me to personalize, target, trigger my mobile messaging campaigns - Ability to easily A-B test copy variants within the UI to get results right away - Great support team What do you dislike? Ability to extract data from Braze for campaign analytics and user insights could be better What business problems are you solving with the product? What benefits have you realized? Deploying all mobile messages from Braze today -- push, in-app ...
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Anonymous
05/30/18
Engagement & Retention Manager
What do you like best? - User friendly UX - Housing multiple channels in one platform - Canvas - Campaign automation - Stores user data - Constantly adding new features - Friendly, responsive and proactive account managers What do you dislike? We would like it if the platform had more in depth reporting. Recommendations to others considering the product I recommend checking out the competitive landscape and making a decision that suits your company's business ...
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Anonymous
01/12/18
Great Experience
What do you like best? I really like how easy it is to select the users you are sending the notifications to. What do you dislike? I don't like that you can't cancel a campaign after a certain time and it gets confusing when you are trying to send it to different time zones. What business problems are you solving with the product? What benefits have you realized? I like the organization and targeting that you are able to do with Braze
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Anonymous
12/30/17
Gret Marketing automation platform
What do you like best? Great features like canvas. Very easy for non technical people to run campaigns without requiring tech help What do you dislike? I wished the platforms were mutualized (right now you need to duplicate campaigns, per platform. Too bad there's no free tier anymore What business problems are you solving with the product? What benefits have you realized? Marketing automation
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Anonymous
01/09/17
Appboy for the win
What do you like best? - Constantly adding new features / improving the dashboard - Reliable (very few bugs, downtime - Super easy to create campaigns on the fly - Super easy integration with our backend systems (API triggered campaigns, Connected Content - Super easy language handling - Responsive and helpful support team - Really easy to A/B test What do you dislike? - Synchronization between production and staging accounts difficult - Customised splashes tricky ...
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Anonymous
01/04/17
We used Appboy for all our App Marketing needs including Push and Newsfeed.
What do you like best? The are growing fast and continue to add features to expland their breadth of offering. They added Web Push to our feature set when we weren't even thinking about these marketing channel. What do you dislike? Their account managers could be better at understanding our issues and responding with relevant help. Recommendations to others considering the product Look at all of the competition but if you want a fast easy implementation with a growing company, ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].