Brandwatch Reviews in July 2026: User Ratings, Pros & Cons

Experience Listening Tools

What do you like best? The user experience, flexibility in the interface and support from the team What do you dislike? some times not very likely but data might slow down or disconnect from streams but they try to solve it fast What problems are you solving with the product? What benefits have you realized? we use it in our agency for listening and planning purposes and works pretty well

A Valuable Component of our Toolstack

What do you like best? I like the versatility of Brandwatch. It can be used for many purposes including, but not limited to, crisis monitoring, trend analysis, audience identification and much more. It solves for the majority of my team's analytical needs. I also appreciate the customer support that accompanies the tool - it's top notch especially compared to other solutions in the space. What do you dislike? There isn't much that I dislike! If anything, just the occasional glitch. ...

Best social intelligence tool, but also the best partners to support your business needs

What do you like best? I'm a huge fan of Brandwatch's capabilities of going deep into the research, filtering noise from the queries but also keeping in mind the usability and processes that the regular analyst goes through to uncover insights. The tool is adaptable, fast and very thorough. What do you dislike? As most of the tools, sometimes Brandwatch goes through instabilities to update queries or even load the dashboards. They fix it very fast though. Recommendations to ...

Great tool and great partner

What do you like best? Having worked in Social Listening for the past 10 years, and having tested and used all the main tools out there, I can say that Brandwatch is absolutely among the best tools you could choose for social media intelligence. I have used Brandwatch since 2016, every year I evaluate how it compares with the other players in the industry and so far Brandwatch has always proven to be the best choice for our needs. Its main strengths are: - User-friendly ...

Despite the drama

What do you like best? Ease of use. Great that team can do quick and dirty analysis without being experts in boolean logic or data manipulation. What do you dislike? Can't build multiple booleans into one 'monitor' - really frustrating typing out search queries twice into filters as a workaround... and then you still can't break it down as a comparison analysis in the dashboard views. Have to export and do manually. Recommendations to others considering the product: Good ...

I use brandwatch for social data research focused on voice of customer and industry research.

What do you like best? The query functionality is great and provides a lot of operators that can be combined to optimize the search and find the best results. What do you dislike? It could be optimized for relevant sources. There's a lot of times that the search brings results with the keywords we want but with tons of sources that are not really relevant in the digital space. Recommendations to others considering the product: Evaluate if you really need Vizia, which is the ...

Acceso a la información de forma fácil y rápido

What do you like best? Lo que más me gusta es que puedo identificar tendencias en la conversación, conocer un poco más sobre las personas y saber como viven su día a día. No necesito sentarme con ellos para saber que les gusta o que no y lo puedo llevar a ámbitos laborales haciendo zoom a la conversación de marcas o categorías. What do you dislike? Me gustaría poder categorizar la información por rangos de edad, creo que esto seria un plus inmenso. También poder tener la data de ...

Experience with Brandwatch over the last 6 months

What do you like best? I have been working extensively with Brandwatch over the last 6 months for social media monitoring and live data visualization (Vizia).. The social listening capabilities are powerful, the data pulled through is relevant and easy to digest. It's a good platform to use both for more advanced users and absolute beginners. The interface is user-friendly and setting up dashboards/queries quick and simple. It's a great way to get quick, live insights into online ...

One of the best of the best

What do you like best? Brandwatch gives you all the tools you need to be successful in one place. There's very little that Brandwatch can't do and even then, there's a way to accomplish it on the platform. The other thing is the team itself is very good about helping analysts use the platform better. What do you dislike? The only conceivable issue might be the price? Honestly, just posting here because I need to, I don't personally have any issues. I suppose the other could be ...

I couldn't do my job without them

What do you like best? I've been a social media analyst for a decade and Brandwatch is the only tool that allows me to have complete flexibility and control of how the data is organised. It is superior to all other social listening tools in that respect. It's also miles ahead on innovation and giving beta access to clients. Influencer analysis and campaign analysis in particular are brilliant with Brandwatch. The rules function for creating auto-tagging and categories is really useful. ...