Brandwatch Reviews in May 2025: User Ratings, Pros & Cons

Essential tool for MBAs

What do you like best? I use Forsight to assist MBA students on major consulting projects at the University of Michigan.. It is an excellent combination of data availability and easy-to-learn analytic tools. Unlike some competitors, Forsight allows these student consultants to define their own keyword searchs and learn what works as they go. Since it's language-neutral and has a worldwide scope, for the first time our international consulting projects have a way of accessing customer ...

Lots of valuable features, but some room to grow

What do you like best? Love being able to run so many different monitors simultaneously, and compare results within a given monitor. Also appreciate the different kinds of monitors: we were super excited about being able to train opinion monitors, but find we use the social account and buzz monitors most often for quick analysis or real time tracking. Great visualizations, as well, and very helpful customer service. Twitter analysis is fantastic. What do you dislike? Sometimes ...

Powerful analytics tool for social research

What do you like best? Crimson Hexagon is incredibly powerful, combining unparalleled access to social media data with easy-to-use sentiment algorithms. I greatly appreciate the quick learning curve and the flexibility of the tools. My research project had very specific requirements and I was easily able to tailor the CH capabilities to my needs. What do you dislike? Sometimes training individual tweets can be a chore, especially when there are not enough examples for each ...

Crimson Hexagon Review

What do you like best? Simple and clean interface as well as continuing feature additions (and great customer service). What do you dislike? When the system hangs. It doesn't happen often, but we've encountered times where the tool with be a bit slow. It's tech, it happens, but it's frustrating when it does. What problems are you solving with the product? What benefits have you realized? Numerous and that's the point - it can help us satisfy many questions.

Crimson Hexagon

What do you like best? You can dive into the details when you need them. What do you dislike? Sometimes to get what you want it is complex and have to run it a number of times to see what you need. What problems are you solving with the product? What benefits have you realized? Identifying new market opportunities and what motivators are they using.

The most intelligent social listening tool in the market

What do you like best? An excellent, intelligent social listening tool is one that constantly adapts to the needs of the user and adapts to the changes of social media and digital marketing. Brandwatch is that and more - I've tried several social listening and social monitoring tools in the past, but Brandwatch beats the competition out of the water. It's flexible, customisable, it's great for beginners and it appeases the advanced users who are always looking for more and more data; ...

Next Level Social Analysis

What do you like best? Crimson Hexagon gives us a deeper level of insight that what native analytics on Facebook and Twitter are able to provide. The conversation breakdowns by topic and by sentiment are huge. What do you dislike? The learning curve is pretty steep and some social metrics are oddly missing, such as Twitter favorites. Recommendations to others considering the product: Know exactly what you're hoping to achieve with Crimson Hexagon at the start so that the ...

Crimson Hexagon has better data but tedious process

What do you like best? Crimson Hexagon is very much customizable with the ability to identify and eliminate noise where we believe there is unnecessary data. It also helps to clearly define the keywords that we believe would be relevant and also track channels that are relevant. The possibilities with setting up "monitors" are huge. This makes it very valuable and helps to ensure data health. It also allows for us to train the monitors to identify the right kind of sentiment. What do ...

Industry leader for mining meaningful social insights

What do you like best? The most appealing feature of Crimson Hexagon is the fact that you can actually train the tool to code sentiment and conversations in the context of your brands conversation in the social space. The ability to customize each monitor to meet the needs of your organization makes Crimson a powerful tool. The customer support and account guidance goes above and beyond to ensure successful end results. What do you dislike? Sometimes new monitors ...

Great tool for insights and analytics

What do you like best? CH is great bc it can collect data from the firehouse prior to setting up the monitor(unlike sprinklr), its great for campaign tracking, insights generating and the new affinities section is helpful What do you dislike? large queries take a long time to generate and there are some platform limitations. Recommendations to others considering the product: Get training to utilize it in the most effective way What problems are you solving with the ...