Brandwatch Reviews in July 2026: User Ratings, Pros & Cons

Top notch Social Listening Tool

What do you like best? We rely heavily on the customizable dashboards and the ability to filter mentions. Also, the alerts have been very helpful for crisis situations. What do you dislike? Query creation is not very user friendly. It is hard to teach another member of my team how to properly use the tool. Recommendations to others considering the product: Helpful tool if you take the time to get properly trained. What problems are you solving with the product? What ...

Great piece of Software, Great client support

What do you like best? UX and ease of use. Flexibility and structure around dashboards. What do you dislike? No way to export reports. Brandwatch could sell the service as a business solution and teach businesses better how to use the data to take decisions with some business cases for the industry the client works on. It would help sell in the license and would help upsell the client better services. What problems are you solving with the product? What benefits have you ...

Strong product overall, appreciate firehose access

What do you like best? Overall CrimsonHexagon is a stong product, and its unique in offering a one-stop solution for data that includes Twitter firehose. Recent advancements which include emotional recognition, photo tracking and new visualization are appreciated, but advancements on platforms like Instagram feel somewhat limited. What do you dislike? Once-leading visual tools like the topic wheel have largely been replicated by other platforms, while some features that others ...

A tremendous tool to measure and analyze campaigns

What do you like best? Ease of understanding data; graphics that are effective for presentations. What do you dislike? Query terms can be a little wonky, at times. What problems are you solving with the product? What benefits have you realized? I used Brandwatch for Students form my Comm 398x class at the University of Maryland in th fall 2016. It was invaluable as students analyzed the US Presidential Election.

Excellent and intuitive

What do you like best? I love the capacity to monitor social media channel from way back in the time. The chance to filter in so many different ways, and the full time 24/7 support is algo excellent. What do you dislike? Although the system is very intuitive, there's been a couple of opportunities that I didn't save my work and lost it when closing the window. There would be great to have a mobile app or a desktop software. What problems are you solving with the product? What ...

Powerful analytics tools for monitoring. 100% recomended

What do you like best? -Easily to use: offers the best level of querying, control and categorisation of data -We can create unlimited projects and dashboards for a good information organization. -Export information to work outside the tool. -Api available to manage information with other tools and this way, increase the brandwatch features. What do you dislike? The technical support works very well but sometimes we have had some issues to can priorizate our requirements ...

Would definitely recommend!

What do you like best? Brandwatch has an easy to use dashboard layout, that makes it quick and simple to start parsing data (particularly if you're you're not an analytical wizard!) - however what I like best is the collaborative approach that brandwatch take in terms of taking time to understand the business, your ongoing needs and their flexibility in adapting to that. What do you dislike? I dislike writing queries, although the continuing development of the query wizrd is making ...

The comprehensive filtering puts the power in your hands

What do you like best? Brandwatch's strongest feature is the ability to filter your data in (almost) unlimited ways. The filtering capabilities put the power in the hands of the user, who can find the exact conversations worth finding. This feature removes the restrictions other platforms have in only letting you chop up the data their way. If you are a savvy social marketer, you will be able to find unique insights about your topic and audience in minutes. The second best feature? ...

Powerful analytics tools & visualizatoin features; lacks full coverage of historical data

What do you like best? The query wizard is particularly helpful to start a query and then customize it to your needs & wants. This saves our team tons of time and provides a very friendly user interface that guides you through a step by step process. I also find the pre-made queries & dashboards (Brandwatch Insights) to be super valuable because they are produced by Brandwatch experts - these often give our team inspiration and guidance to try different query formats/dashboards, etc. ...

Last year I said I recommend Brandwatch and this year I can say I still really love it!

What do you like best? • Super responsive service team and sales execs. • Better insights--further above just listening than many other tools I've tried. • The social media being mined is extensive, including the entire Twitter firehose and an absolutely huge and continuously growing set of common and uncommon social media sources. • The querying is super-flexible resulting in more relevant results and the ability to isolate different pieces of your query by proximity within ...