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9.8

SpotScore

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in September 2026: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.57

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Brandfolder offers custom pricing plan

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Brandfolder Reviews & Ratings

4.57

Excellent

Based on 885 ratings & 910 reviews

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Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terrible

(3)

Spotsaas Editor’s POV

Brandfolder works best for teams that need centralized storage for marketing assets with version control and quick retrieval. Before shortlisting, verify that your team's tagging workflow fits the platform—initial setup requires consistent naming conventions across your asset library, which takes time upfront but pays off in search speed. Check whether the ...Read more

Brandfolder pros and cons

  • Asset organization and sharing is fast, reducing time spent searching for files and improving team collaboration.

  • Interface is accessible and lets users find resources quickly.

  • Integrates with Smartsheet and other programs to improve productivity.

  • AI tagging automatically categorizes assets for faster retrieval.

  • Initial setup and customization for specific business needs takes time.

  • Front-end tagging work is required upfront to make search reliable.

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Showing 891-900 out of 910

A

Anonymous

12/16/16

3.5 out of 5

Great for purpose.

What do you like best? I like the user-friendly layout. Nice simple design and easy to use. What do you dislike? Few bugs - e.g. image won't show up at first, occasionally won't let me move the asset until I wait or open up an incognito window Recommendations to others considering the product I do not recommend this as a place for holding massive amounts of internal assets. This is ideal for outward facing assets that need to be easily accessed. What business problems are you solving ...

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A

Anonymous

11/28/16

4.5 out of 5

Amazing tool to store our brand assets

What do you like best? Great added value to our marketing department to tag and track our branding assets. really easy to use, barely needed to train our department. Up and running in no time What do you dislike? Some features are missing compared to other DAM systems, but they are always willing to take enhancement requests. Multilingual support would be a great addition for global commpanies Recommendations to others considering the product Shop around, but if you are looking for a ...

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A

Anonymous

11/28/16

4.5 out of 5

Incredibly powerful and easy to use

What do you like best? We're just hitting our stride with Brandfolder! We've moved our primary digital assets (logos, proprietary typeface, guidelines, colors to the platform and are continuing to move our photography and additional digital assets. The collections have been incredibly useful when it comes to access control. We're also looking forward to utilizing the brand monitoring feature to track our digital footprint as we continue to update our organization's visual identity. What ...

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Anonymous

11/22/16

5 out of 5

Making the Most of A Small Team

What do you like best? Our company uses Brandfolder to host all of our assets including product, collateral, and social. It enables all our external partners to utilize the graphics that we produce so we can project a unified front. All our partners across the board will have matching assets to our brand. It is really helpful to us because it enables people to do things on their own with less requests taking away from our day to day work. What do you dislike? We host so many products ...

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A

Anonymous

11/17/16

3.5 out of 5

Superb software and service

What do you like best? The features and user interface of Brandfolder have made it easy to adopt as a solution for both ourselves and our clients. Any queries, or questions have been dealt with quickly and helpfully from the team there too. What do you dislike? As Brandfolder has grown over the last three years we've been using them, the higher fees have made it harder for our smaller clients to adopt. That's not a complaint, just a fact of business, nd a shame for those with smaller ...

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A

Anonymous

10/18/16

5 out of 5

Brandfolder simplicity and user experience unmatched

What do you like best? The ease of use of Brandfolder is it's best asset. Among all the DAMs we evaluated Brandfolder was the only one that our organization could use globally without extensive training. From the moment a new user logs in they know intuitively what to do. This benefit cannot be overstated when you consider the overall investment of a DAM, the resources it takes to manage and the time it takes to integrate into the organization. We held two training sessions that were :60 ...

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A

Anonymous

10/06/16

5 out of 5

Useful, intuitive and extremely important for our brand

What do you like best? I like the straightforward way items are organised and how easy it is to access information, Interesting for corporations spread throughout the world. At the same time, it´s wonderful that we can include different types of materials in various sorts of formats. It´s also great that the Brandfolder platform can easily be costumised to the company´s needs, as if simulating that it´s part of the company´s structure. It can also be adapted to the company´s routines - ...

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A

Anonymous

10/06/16

4.5 out of 5

Brandfolder for Marketing Graphics and Assers

What do you like best? I like the overall search functionality, so when I am looking for a specific graphic that the design team has uploaded for me I can just type in the number they have associated to it. Also, when I am unsure what specific graphic I would like to use for a campaign, I can just search relevant terms such as "govcon" or "state" or "local" and I will most likely find a graphic that will be useful for my email or landing page. What do you dislike? The main part that is ...

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A

Anonymous

09/27/16

4 out of 5

Been able to navigate easly and few layers to click through

What do you like best? I like how visual it is so people can search quickly by visual cues instead of text heavy databases. Also, I don't need to sign in every time, so I can quickly access it. What do you dislike? I don't like the lack of drill down searching. For a database with a lot of assets, it can be overwhelming to search by purely visual. There needs to be filtering ability to narrow down the search easily, and then a visual scan can quickly find the asset. The single bar search ...

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A

Anonymous

09/27/16

5 out of 5

Easy, Attractive, and Effective!

What do you like best? I love being able to send our Brandfolder link directly to our members (or send them to our website so that they can download bios, logos, videos, and more with very little effort. The layout is so clean and attractive, it makes the entire process seamless. I have recommended this to many of our members and they have also been impressed! I think Brandfolder can be useful to anyone and everyone! What do you dislike? I love everything about Brandfolder so I have no ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].