Brandfolder Reviews in June 2026: User Ratings, Pros & Cons

Vital to our processes, but cumbersome at times.

What do you like best? That all of my important assets are housed in one place. What do you dislike? 1 I believe the filters could be more sophisticated in order to easily find the exact asset I'm looking for. It's easier for me to open a separate spreadsheet to find the ID number we've corresponded to that asset file, and type it in the search bar than use the tags that we've applied to each BF asset description. 2 I loved when I could read the description of the asset just by hovering ...

BrandFolder review

What do you like best? Simple platform to use and maintain. Generally very responsive support and account teams. Like the new features like multi asset download What do you dislike? When you make updates to your platform it sometimes breaks our live site, as we have a custom setup. We then need to firefight on a live system. What business problems are you solving with the product? What benefits have you realized? It enabled us to extend our internal brand platforms to have asset ...

Extremely user friendly with great capabilities.

What do you like best? I love how easy it is to use for all parties involved. It's straight forward with great capabilities. It makes asset organization SO much easier. What do you dislike? There seems to be some small bug issued within the site but nothing to really dislike. What business problems are you solving with the product? What benefits have you realized? We are solving how our assets are stored, who has access to uploading and downloading licensed assets and creating a more ...

Great Platform, fantastic support!!

What do you like best? Ease of use and support. We challenged BrandFolder in all the common creative arenas, i.e., user experience, storage, and formatting.They blew away the competition while providing support in migration to development to training. What do you dislike? No app!! But I hear it's coming soon in 2019. Also clean up the adding user screen. What business problems are you solving with the product? What benefits have you realized? The big one, Global asset management. ...

So easy to use, implemented across our enterprise

What do you like best? I've never had to 'train' someone how to use this tool - it's layout and design make for a very simple user experience. It also consolidates the same creative really easily (for example, 1 of our campaigns can have over 70 pieces of creative and then it picks up on the metadata in stock images and tags them with those keywords when you store them in Brandfolder. What do you dislike? Sometimes they try to launch various new features that seem a little hasty. I got an ...

Excellent Product for Digital Asset Management

What do you like best? Creating customized links to be shared with our business partners What do you dislike? Would like an easier way to notify our team updates have been made in Brandfolder (beyond just logging into the Brandfolder to see the updates in the notification section Recommendations to others considering the product This will provide you with the security and organizational tools for your digital assets What business problems are you solving with the product? What benefits ...

Serves all our needs for a mid-size business solution.

What do you like best? Users being able to download in the format and size they need an asset, right from within brandfolder. What do you dislike? Provisioning for outside parties can be difficult. There is also sometimes a need for an asset to be shared across multiple brandfolder but since they aren't structured to do that, it needs to be updated for each instance. Recommendations to others considering the product If you're looking at a DAM and need something that's cost effective, ...

Great experience with BrandFolder so far!

What do you like best? BrandFolder is used for work in order to have a wide range of documents available in one place. I love the fact that you can have different folders, sections and for one item, more than one version [a brochure can be in a web format or a print ready one, etc.] What do you dislike? I cannot always easily see in which folder I am - could be useful to keep an Option on the top menu line for this. Could be more user-friendly / interactive for scrolling - such as a ...

most powerful & simple digital asset management (DAM) platform

What do you like best? What I like most about this software is being about to track which assets are being used by different users, and our marketing team is able to use that information to make more successful campaigns. It is a great resource for our company to ensure that everyone was using the most up to date assets. I also love that it has a super easy, very visual interface that makes it a breeze to find exactly what you are looking for quickly. What do you dislike? I think the ...

Brandfolders changed our branding

PROS & CONS What are the best aspects of this product? Brandfolder offers one place for all our facing docs and our marketing team can control our brand efficiently. Also, I like that I don’t have to look around for marketing materials. Brandfolder allows our sales and management team to have easy access so I don’t have to do anything else. What aspects are problematic or could work better? I’d like to archive old assets instead of deleting them. What specific problems in your company ...