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9.8

SpotScore

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in September 2026: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.57

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Brandfolder offers custom pricing plan

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Brandfolder Reviews & Ratings

4.57

Excellent

Based on 885 ratings & 910 reviews

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Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terrible

(3)

Spotsaas Editor’s POV

Brandfolder works best for teams that need centralized storage for marketing assets with version control and quick retrieval. Before shortlisting, verify that your team's tagging workflow fits the platform—initial setup requires consistent naming conventions across your asset library, which takes time upfront but pays off in search speed. Check whether the ...Read more

Brandfolder pros and cons

  • Asset organization and sharing is fast, reducing time spent searching for files and improving team collaboration.

  • Interface is accessible and lets users find resources quickly.

  • Integrates with Smartsheet and other programs to improve productivity.

  • AI tagging automatically categorizes assets for faster retrieval.

  • Initial setup and customization for specific business needs takes time.

  • Front-end tagging work is required upfront to make search reliable.

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Showing 421-430 out of 910

EM

Edward M

08/22/19

5 out of 5

Life is easier

What do you like best? The elimination of redundant assets along with the fact that one asset can be downloaded into multiple file types What do you dislike? The tagging seems to need some work. It is hard to find exactly what I'm looking for when I just do a tag search. Recommendations to others considering the product: Make it available to end users as qquick as possible to make your life easier What problems are you solving with the product? What benefits have you realized? ...

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AI

Administrator in Sports

08/22/19

4.5 out of 5

Made Our Lives Easier

What do you like best? Love that you can easily edit templates and send assets to other employees and accounts that need access to things. Very happy our organization made the switch to Brandfolder! What do you dislike? Honestly, nothing so far! I'm absolutely in love. Makes my job of sharing assets a ton easier - just add an email and I am done! What problems are you solving with the product? What benefits have you realized? Being able to share tons of assets at a click of a ...

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AI

Administrator in Real Estate

08/22/19

4.5 out of 5

Everyone Brand Needs Brandfolder

What do you like best? I like the ease of uploading and downloading things on the software. It's an efficient process and you can easily make changes or updates when you need to. What do you dislike? I wish they had it setup so that I could have private or folders that had limited access so that it could only be accessed by certain users. It would also be great if I could download a list of users myself. What problems are you solving with the product? What benefits have you realized? ...

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AI

Administrator in Venture Capital & Private Equity

08/22/19

4.5 out of 5

Great platform for asset management

What do you like best? We have a large number of portfolio companies, and Brandfolder has been immensely helpful in keeping assets from each of those companies organized and usable. What do you dislike? We use Brandfolder to organize our press mentions, and I would like for those to be sorted by date automatically. What problems are you solving with the product? What benefits have you realized? We use Brandfolder extensively to enable our portfolio companies to talk about their ...

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CI

Consultant in Transportation/Trucking/Railroad

08/22/19

3.5 out of 5

Robust

What do you like best? It's easy to ingest files and subsequently, to quickly modify once they're ingested into the system. This takes a bulk/burden off of offline organizing and perfecting, ultimately saving quite a bit of time. What do you dislike? At times the different wants to organize folders and assets can feel overwhelming - would push for less options but more intuitive ones to be immediately available. Recommendations to others considering the product: I would say hit ...

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AI

Administrator in Consumer Electronics

08/22/19

3 out of 5

Sonos Review

What do you like best? User sharing with retail partners who need assets, I feel like it is a secure portal that we can control sharability What do you dislike? Trying to migrate files between collections if I am not an admin for that collection What problems are you solving with the product? What benefits have you realized? File sharing, will be sad to migrate off of this platform

AI

Administrator in Consumer Goods

08/22/19

4 out of 5

Good asset management system

What do you like best? I like the options to have multiple folders, and to be able to tag assets. Being able to re-name and tag assets is helpful for us. What do you dislike? i can't think of anything i dislike at this point, besides the high price! What problems are you solving with the product? What benefits have you realized? having the availability of assets for multiple users. it is easy to navigate. being able to tag assets to help users search for things easier is helpful.

RS

Rachelle S

08/22/19

4 out of 5

A User Friendly Asset Management System

What do you like best? I love how user friendly Brandfolder is - it's easy to navigate and has great search features! I also love that it's aesthetically pleasing and has great organizational tools and structures. What do you dislike? There are a few glitches that happen frequently, but are usually resolved quickly. I also don't like that, when using the Wordpress feature in one post, it takes me to the beginning of brandfolder each time i'm searching for a new photo. What problems ...

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KA

Katie A

08/22/19

5 out of 5

Everything we needed and more

What do you like best? The ease of finding assets is amazing and vital to it's success. The AI makes a huge difference. What do you dislike? Doesn't integrate with all our tools - yet! Recommendations to others considering the product: If you think it is out of your price range talk to someone and see what they might be able to pull together. What problems are you solving with the product? What benefits have you realized? Brandfolder has provided us with a simple, easy to ...

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UI

User in Graphic Design

08/22/19

5 out of 5

Easy to use for anyone

What do you like best? Brandfolder is an easy way for anyone to understand the basics of brand guidelines. As a graphic designer, I get several requests a day and it's so easy to point them to a tool that I know they can use. Everything is organized and the expiring feature makes it easy to ensure time-sensitive campaigns and old assets aren't in circulation. What do you dislike? At times the search doesn't yield all the results I want. I know there are a lot of tagging structures but ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].