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9.8

Spot Score

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in June 2026: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.5

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Brandfolder offers custom pricing plan

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Brandfolder Reviews & Ratings

4.5

Very Good

Based on 923 ratings & 910 reviews

Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terible

(3)

Spotsaas Editor’s POV

Brandfolder has garnered high praise from its users for its intuitive and efficient digital asset management capabilities. Users commend its seamless organization and centralized storage of marketing assets, making it easy to access and share files, ultimately boosting productivity. The integration with programs like Smartsheet and InDesign further enhances its ...Read more

Brandfolder pros and cons

  • Easy to organize assets and share, saving time and enhancing collaboration.

  • Intuitive and user-friendly interface, facilitating quick access to resources.

  • Seamless integration with other programs like Smartsheet for enhanced productivity.

  • Efficient AI tagging and organization feature for quick asset retrieval.

  • Initial setup and customization can be time-consuming for specific business needs.

  • Tagging assets for efficient searching may require more front-end time investment.

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Showing 391-400 out of 910

AI

Administrator in Consumer Goods

08/27/19

5 out of 5

Amazing Product you can't live without

What do you like best? Brandfolder is easy to use and very user friendly. I like the fact that anyone, tech-wizard or not can use it. What do you dislike? I wish they had a better option for pins. Dropdown or some other feature. It tends to get very long and you have a lot of stuff to pin. Recommendations to others considering the product: Customer Service is unlike any other company I have worked with! They are amazing! I can not stress that enough. I would gladly have a call ...

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DP

David P

08/26/19

5 out of 5

The Apple of DAM platforms

What do you like best? We love the design of the platform and the ease of use. It was very simple to pick up and implement into our business. What do you dislike? We have not experienced any dislikes so far and have been very pleased with the performance of the platform. What problems are you solving with the product? What benefits have you realized? We have a business with over 35 brands and it help us to get our house in order and provide a useful tool between brand managers and ...

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AI

Administrator in Luxury Goods & Jewelry

08/26/19

3.5 out of 5

First Asset Management System Implemented in Start-Up

What do you like best? It allows for all files to be stored in one place that can easily be accessed both internally and externally. What do you dislike? The tagging feature is helpful but tends to generate tags that don't necessarily apply making the process of tagging a very time consuming task Recommendations to others considering the product: Be sure you have the time and assets to be able to implement quickly and efficiently. What problems are you solving with the ...

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AI

Administrator in Higher Education

08/26/19

4.5 out of 5

University asset management

What do you like best? Single sign-on integration, custom branding, analytics etc. The customer support has also been great. What do you dislike? There's really nothing to dislike about the system - everything has been great so far. What problems are you solving with the product? What benefits have you realized? We are using Brandfolder to share the university's many digital assets with our own faculty and staff, and with select people outside of the institution.

MB

Michael B

08/26/19

4 out of 5

My experience overall is great, except for some issues with integration with Adobe CC.

What do you like best? I like that I am able to upload all of the assets I use so that others are able to access them as well. This allows us all to ensure we are using the same and most current version of an asset. What do you dislike? I dislike the integration of Brandfolder with Adobe CC. It is difficult to search for items in the plug-in, it takes quite a while for the items to load into Adobe, and when I go to export a project out of Adobe into a PDF, the links become broken. ...

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SR

Shane R

08/26/19

5 out of 5

Brandfolder makes life easier

What do you like best? Running multiple retail stores that tend to like doing their own things with our branding, this allows them to still do that, but it keeps them within our brand guidelines and making things look very good. It has also functioned as a great repository for all of our images, logos, guidelines, and so much more. What do you dislike? Honestly, nothing. They have been responsive, and they are making improvements to the service all the time. Recommendations to ...

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AI

Administrator in Internet

08/25/19

4 out of 5

Solid Platform

What do you like best? Responsiveness of the team working with us and their openness to our ideas on how the product can be used. What do you dislike? At this point there is nothing I have disliked nor dislike. They have met all our needs. Recommendations to others considering the product: If you have a need, don't hesitate to mention it to the staff at Brandfolder. They are open to improving their product and will work with you to help meet your goals. What problems are you ...

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CF

Cassie F

08/24/19

3 out of 5

Good product

What do you like best? The product has good accessibility for many people in the organization. The platform has cool features such as extracting metadata from images, a good tagging function, and a function where you can disable files that are out of date so they can't be used. What do you dislike? As an "admin" level user, I need to approve other team members uploads before they can embed the image. I'd prefer this not be necessary and it can be a nuisance for the uploader and ...

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AI

Administrator in Broadcast Media

08/23/19

4.5 out of 5

Great Way to Organize

What do you like best? The ability to organize and share information in ways that make sense to our teams. Brandfolder allows you to create folders, even temporary ones, that we can share materials through and with the simple search function users can find what they are looking for quickly, saving time and efforts. What do you dislike? The downside is that the user's experience is never the same, depending on how much material is being updated and uploaded and at what frequency. ...

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AI

Administrator in Public Relations and Communications

08/23/19

5 out of 5

Highly Recommend

What do you like best? I liked the organization that was allowed, as well as the customization to choose who has access to which folders. What do you dislike? I didn't like how I had to "uncheck" boxes after I merged them. I accidentally merged items I shouldn't have! But that is definitely my lack of noticing, not Brandfolder. What problems are you solving with the product? What benefits have you realized? Definitely the customization. We have many different clients, so it's ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].