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9.8

SpotScore

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in September 2026: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.57

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Brandfolder offers custom pricing plan

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Brandfolder Reviews & Ratings

4.57

Excellent

Based on 885 ratings & 910 reviews

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Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terrible

(3)

Spotsaas Editor’s POV

Brandfolder works best for teams that need centralized storage for marketing assets with version control and quick retrieval. Before shortlisting, verify that your team's tagging workflow fits the platform—initial setup requires consistent naming conventions across your asset library, which takes time upfront but pays off in search speed. Check whether the ...Read more

Brandfolder pros and cons

  • Asset organization and sharing is fast, reducing time spent searching for files and improving team collaboration.

  • Interface is accessible and lets users find resources quickly.

  • Integrates with Smartsheet and other programs to improve productivity.

  • AI tagging automatically categorizes assets for faster retrieval.

  • Initial setup and customization for specific business needs takes time.

  • Front-end tagging work is required upfront to make search reliable.

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Showing 361-370 out of 910

UI

User in Consumer Goods

08/29/19

4.5 out of 5

Easy Way to Find Brand Assets

What do you like best? I like how clean and simple the user interface is of the platform. It is super easy to filter and find the assets that I need for my work. What do you dislike? Not much I don't like. Maybe have the option to remove pagination and just have infinite scrolling of the images instead? What problems are you solving with the product? What benefits have you realized? We are solving having a platform to easily search and find assets from our creative team to use ...

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ER

Eduardo R

08/29/19

5 out of 5

Perfect solution to our needs

What do you like best? Its usabilty. It was very simple to implement we were up and running within a few days. Its simple UI has been a welcome since many of my colleages aren't the most techincally savy. If you're familiar with consumer level cloud storage, you'll be able to use Brandfolder without much of a problem. What do you dislike? The mobile version UI can be better. It is sometimes glitchy to make selections on a phone. Luckily most of my users do not use their phones to ...

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CE

Carolina E

08/29/19

4.5 out of 5

Endeavor + Brandfolder

What do you like best? I love the asset organization functionality, photo albums and tags, and graphics/assets uploading. What do you dislike? Sometimes it is hard to search and locate for specific photos or assets when becoming familiar with the tool. What problems are you solving with the product? What benefits have you realized? Using this platform has allowed our 30+ worldwide offices to consolidate and share photos, brand assets, and templates. Our marketing teams are very ...

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AI

Administrator in Non-Profit Organization Management

08/29/19

4.5 out of 5

Brandfolder has been an awesome DAM tool!

What do you like best? Our team likes the storage capacity that Brandfolder allows for our photos What do you dislike? The "folder-less" system can be challenging for non-technical users Recommendations to others considering the product: Great for photo sorting/storage! What problems are you solving with the product? What benefits have you realized? We're solving storage/sorting of photos/digital assets with Brandfolder. The benefits are endless! We really like the meta data ...

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AI

Administrator in Fund-Raising

08/29/19

4.5 out of 5

A+

What do you like best? The UX is amazing and it's very easy to share collateral l(among colleagues and specific assets to colleagues). The templating capability is also a gamechanger for our local offices who may not have design software What do you dislike? There are still some improvements to be made with things like the photo credit functionality What problems are you solving with the product? What benefits have you realized? Aligning our worldwide marketing teams, and ...

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AI

Administrator in Education Management

08/29/19

5 out of 5

So Far, So Good

What do you like best? Organization, search, auto-tagging functionality, customization, security, clean interface, plus excellent customer service and more features than the competition What do you dislike? It is a challenge for some of our users to change from organizing in a folder hierarchy to the tagging and labeling structure of Brandfolder. Even though it's a better system, it may take some time to get used to. What problems are you solving with the product? What benefits have ...

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AI

Administrator in Sports

08/29/19

5 out of 5

Brandfolder is the clear winner and best option!

What do you like best? Brandfolder is so simple to use, which means it requires little training for our distribution and media partners. We are able to share important brand information and materials quickly and simply, and the templates feature is absolutely incredible. It allows us to provide various marketings materials to our partners, while maintaining brand standards! What do you dislike? The approval process before the asset is live is a little convoluted. I wish there was a way ...

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AI

Administrator in Apparel & Fashion

08/29/19

4.5 out of 5

BrandFolder Organized Asset Management platform that we wished we had sooner

What do you like best? Brandfolder houses all of our assets, images, video, word docs. We can track all revisions of assets and all communication with those revisions all in one spot. What do you dislike? It took a bit of time to get use to as it goes away from the typical way we are used to storing our assets. It does not have your typical folder structure. What problems are you solving with the product? What benefits have you realized? No longer do are we searching for ...

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SK

Stephanie K

08/29/19

4.5 out of 5

User-friendly intuitive online storage

What do you like best? How simple it is to use. Drag and drop, tags, and visual organization make this the most user-friendly tool out there. What do you dislike? Storage maximums, load time can be annoying. Recommendations to others considering the product: If you're in marketing or work with marketing teams, Brandfolder provides a great video and photo file sharing experience. Perfect for interfacing with agencies. What problems are you solving with the product? What benefits ...

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LW

Liza W

08/29/19

5 out of 5

Brandfolder has changed the way our organization works

What do you like best? Brandfolder has allowed us to seamlessly manage a global brand across 30+ markets, and ensure that everyone both on marketing teams, and throughout our entire organization, is using the most up to date materials and can access essential resources and photos, all managed centrally by our team. It has truly been a game changer for us. The Brandfolder team was great in helping us migrate our assets from dropbox and organize them on the new platform. They're also ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].