Brandfolder Reviews in September 2026: User Ratings, Pros & Cons

G2 Review

What do you like best? Easy to drop in files. Sections are easy to create. What do you dislike? No undo on merges. Downloads can take a very long time. What problems are you solving with the product? What benefits have you realized? Team is able to see approved assets all in one place.

Brandfolder Rules

What do you like best? What I like best about Brandfolder is having easy access to dozens of client's assets in my back pocket. What do you dislike? The only thing that would make Brandfolder better is if it was free. Recommendations to others considering the product: Save time and keep your brand(s) consistent with Brandfolder. There customer support is as great as their product. What problems are you solving with the product? What benefits have you realized? I save time ...

Best DAM Tool Around

What do you like best? Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is amazing. What do you dislike? Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any ...

Carrie's review

What do you like best? The ease of storing and sharing assets and free up hard drive space. What do you dislike? It would be nice to be able to use the plugins without file renaming and path altering. Recommendations to others considering the product: It serves its general purpose. What problems are you solving with the product? What benefits have you realized? We no longer have to hunt down files between creative and send large files.

Brandfolder works

What do you like best? Brandfolder is simple to use and is easy to share and retrieve assets with my coworkers. What do you dislike? Occasionally there are glitches and the UI is not always intuitive. Also, the Adobe plugin is difficult to use. What problems are you solving with the product? What benefits have you realized? Brandfolder allows our team to share resources and pick off where other designers have left off. It is great to have these available when another designer is ...

Major time-saver

What do you like best? Brandfolder has majorly streamlined our file management, making sharing -- and collecting -- images and videos so much easier and helps with version control. What do you dislike? I haven't encountered any major issues yet. Everything is relatively straightforward. What problems are you solving with the product? What benefits have you realized? We're using it for image and video management, collection, and sharing. The tagging functionality is fantastic, ...

A real time-saver

What do you like best? There are a lot of things I like about Brandfolder. Working at a College, we have many departments each requiring their own logo. Organizing hundreds of logos by department, colour, or layout is very easy on Brandfolder and saves me hours of time. The ability to share right through Brandfolder is also very handy. We were able to consolidate hundreds of images from different sources into one centralized location. We also use the templating feature. The ability ...

Great way to share franchise assets

What do you like best? It is very easy to organize assets and create new categories, easy to see what each asset contains, and easy to set and control thumbnails. What do you dislike? Unable to pause assets/hide them or prevent users from seeing them without deleting them and losing the usage data. What problems are you solving with the product? What benefits have you realized? Easily able to receive feedback from users quickly and control the availability of franchise materials ...

A place for everything and everything in its place

What do you like best? Brandfolder is intuitive to host and search for users of many experience levels. The organizational tools are customizable and flexible, and the platform is robust and reliable. What do you dislike? The cost of additional Admin permissions has been somewhat prohibitive for us. Most of our users need upload/edit permissions but the expense forces us to shuffle Admin between team members to be sure we have consistent coverage during employee ...

Brandfolder helps us manage and share content

What do you like best? Brandfolder has made it easy for us to create and share content with our hundreds of franchisees. Our business faces unique challenges to serve multiple customers, users and brands. Brandfolder gives us the ability to organize our content in an intuitive way and easily share it with the people who need it. On top of the software, their service has been excellent, helping us navigate the challenges of rebrand in a way that suites our unique needs. What do you ...