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9.8

SpotScore

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in September 2026: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.57

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Brandfolder offers custom pricing plan

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Brandfolder Reviews & Ratings

4.57

Excellent

Based on 885 ratings & 910 reviews

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Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terrible

(3)

Spotsaas Editor’s POV

Brandfolder works best for teams that need centralized storage for marketing assets with version control and quick retrieval. Before shortlisting, verify that your team's tagging workflow fits the platform—initial setup requires consistent naming conventions across your asset library, which takes time upfront but pays off in search speed. Check whether the ...Read more

Brandfolder pros and cons

  • Asset organization and sharing is fast, reducing time spent searching for files and improving team collaboration.

  • Interface is accessible and lets users find resources quickly.

  • Integrates with Smartsheet and other programs to improve productivity.

  • AI tagging automatically categorizes assets for faster retrieval.

  • Initial setup and customization for specific business needs takes time.

  • Front-end tagging work is required upfront to make search reliable.

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Showing 321-330 out of 910

UI

User in Public Relations and Communications

02/05/20

5 out of 5

The best middleman in the software industry

What do you like best? You're able to do more work efficiently. What do you dislike? It doesn't always have what I need on our agency side. Recommendations to others considering the product: it can save you time when working with various parties. What problems are you solving with the product? What benefits have you realized? grabbing assests instead of waiting on an email from our client.

UI

User in Consumer Electronics

01/27/20

4 out of 5

Brandfolder at PopSockets

What do you like best? It is an easy tool for sharing assets with customers/partners/colleagues. What do you dislike? The search tool can be a little tricky at times, not sure if this is an asset setup issue though. What problems are you solving with the product? What benefits have you realized? It's making sharing large files/catalogs/product images with customers really easy. It's also an easy place to go to get company-wide assets, so it makes sure we're all using the correct ...

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UI

User in Computer Software

01/16/20

4.5 out of 5

User-Friendly

What do you like best? Easy to use, well organized, good for version control What do you dislike? could have better integrations like google cloud What problems are you solving with the product? What benefits have you realized? Organizing the proper versions of brand assets across a large company

UI

User in Telecommunications

12/24/19

4.5 out of 5

BrandFolder makes things easier

What do you like best? This software is so user-friendly and accessible to all in the business. It is by far the best system I've ever used for filing and library. It is perfect for holding collateral design and downloaded images that are categorized automatically for you, making it so easy to access anything you need by clicking a button. What do you dislike? Although the assets are associated with categories and tags, the search is sometimes difficult to use. Recommendations to ...

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CP

Caitlin P

12/10/19

4.5 out of 5

Brandfolder Overview

What do you like best? I like how organized it is. It makes collaboration and sharing very easy. We are able to tag things which makes them very easy to search and find. It's also easy to upload things and make them easily accessible for other collaborators. What do you dislike? I've had trouble getting videos to upload in the correct section. I'm not sure what I've been doing incorrectly but it seems to not want to upload them into the MP4 section and only in the video which can get ...

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GB

George B

12/05/19

5 out of 5

Great Asset Management Tool

What do you like best? I love the visual nature of the platform and the search What do you dislike? I don't like the manual tagging process but well worth it What problems are you solving with the product? What benefits have you realized? Solving clunky and stacked folder organization. Benefits is quick finding of assets and external sharing

CM

Cara M

12/02/19

4 out of 5

Good software for image sharing

What do you like best? I really like the drag and drop functionality for uploading images. What do you dislike? So far, there hasn't been much that I don't like. It was a little clunky learning how to set things up but once I got past the learning curve, it has been great. What problems are you solving with the product? What benefits have you realized? We are able to share images internally and externally with Brandfolder.

AI

Administrator in Marketing and Advertising

12/02/19

4 out of 5

Brandfolder Review for G2

What do you like best? From an admin perspective, uploading assets and adding sections is very easy. We are able to upload multiple assets at a time. Additionally, deleting old/outdated assets is also really easy, you can delete multiple at a time as well which helps us keep our Brandfolder up to date. What do you dislike? I think there are more functions that we could use that Brandfolder doesn't offer, such as uploading an asset and setting the time that it should be deleted and ...

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PC

Patrick C

11/26/19

3.5 out of 5

A Place for Brand Assets

What do you like best? I appreciate that Brandfolder is constantly improving. Recently they added the ability to customize the page or "brand folder" for the different brands we work on. This is very helpful as a marketing company, since we can offer our clients a tailored assets library that also feels like that brand. What do you dislike? Early on there was some frustration around .eps file types not exporting correctly as a jpeg or png. I believe this issue has since been addressed. ...

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AI

Administrator in Food & Beverages

11/26/19

5 out of 5

Review of brandfolder

What do you like best? i like the ease of use. I like that items can be grouped together and downloaded all at once. What do you dislike? I dislike that you cannot view all items at once (there are too many pages to go through) What problems are you solving with the product? What benefits have you realized? Access to content and assets. There is no longer the nee to ask a coworker for files, you can find them yourself on the brandfolder.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].