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9.8

SpotScore

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in September 2026: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.57

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Brandfolder offers custom pricing plan

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Brandfolder Reviews & Ratings

4.57

Excellent

Based on 885 ratings & 910 reviews

Are you using Brandfolder?

Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terrible

(3)

Spotsaas Editor’s POV

Brandfolder works best for teams that need centralized storage for marketing assets with version control and quick retrieval. Before shortlisting, verify that your team's tagging workflow fits the platform—initial setup requires consistent naming conventions across your asset library, which takes time upfront but pays off in search speed. Check whether the ...Read more

Brandfolder pros and cons

  • Asset organization and sharing is fast, reducing time spent searching for files and improving team collaboration.

  • Interface is accessible and lets users find resources quickly.

  • Integrates with Smartsheet and other programs to improve productivity.

  • AI tagging automatically categorizes assets for faster retrieval.

  • Initial setup and customization for specific business needs takes time.

  • Front-end tagging work is required upfront to make search reliable.

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Showing 311-320 out of 910

CB

Chuck B

02/06/20

5 out of 5

Easy and Convenient

What do you like best? Very user friendly. Assets are organized and are simple to find. What do you dislike? Sometimes login and passwords get mixed up between multiple suppliers if your browser saves login information. Recommendations to others considering the product: This service is highly beneficial and saves tons of time. What problems are you solving with the product? What benefits have you realized? Working with multiple breweries, it is great to not have to track down ...

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UI

User in Design

02/05/20

3.5 out of 5

Great Asset Management

What do you like best? that it's visual rather than text focused What do you dislike? sections could have endless scroll rather than pages What problems are you solving with the product? What benefits have you realized? we are using BF to organize all images from our own shoots as well as our influencers

KS

Kaitlynn S

02/05/20

3.5 out of 5

MD Sunrooms Review

What do you like best? Well organized, easy to look for things. What do you dislike? Don't dislike anything, just have to be sure to use it. What problems are you solving with the product? What benefits have you realized? It's a lot easier to find media from our corporate office to use for marketing

SC

Steve C

02/05/20

3.5 out of 5

Brandfolder New Belgium

What do you like best? Brand layout and image preview easy to download flies What do you dislike? Hard to find the files that I need to print Recommendations to others considering the product: better search engine with predictable previews What problems are you solving with the product? What benefits have you realized? faster than waiting for Reps to send what I need

UI

User in Consumer Goods

02/05/20

5 out of 5

Easy to use and increase efficiency

What do you like best? I appreciate how easy to find and send files to clients. Emailing a quick link to clients through Brandfolder is much easier and more professional than previous methods used. My clients prefer receiving a link with large files versus several separate email to accomplish the same thing. What do you dislike? There have been a couple of glitches over the past couple of years but overall no complaints Recommendations to others considering the product: ...

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UI

User in Automotive

02/05/20

4 out of 5

Brandfolder Makes Our Team Bolder (Yeah, It Rhymes!)

What do you like best? Great organizational capabilities, simple downloading and sharing of assets. What do you dislike? Kind of a wonky UX at first, but once you get the hang of it it's not too bad What problems are you solving with the product? What benefits have you realized? Brandfolder helps keep our fast growing client facing teams speaking the same brand language and giving everyone easy access to the latest and greatest marketing assets. No more messy, unorganized Google ...

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UI

User in Food & Beverages

02/05/20

5 out of 5

User Friendly and Efficient

What do you like best? I like how organized it is and that each document can be downloaded in various file formats. I also like that when you download a document it can go directly to the folder of your choice. The downloaded files can also be used immediately without needing to be unzipped from another folder. The overall process keep my production level high throughout the day. What do you dislike? Sometimes it takes quite a few minutes to download a document into another file ...

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UI

User in Marketing and Advertising

02/05/20

4 out of 5

When you don't have to search for assets, your work flow is much quicker.

What do you like best? It's really helpful to have a quick reference repository for our work. Get it organized and keep it organized. What do you dislike? Sometimes it seems that brand folder doesn't like grouping different formats in the same folder. I have had a small problem with that. But other than that, I really like it. Recommendations to others considering the product: Brandfolder has the versatility and ease of use that you are looking for. Ease of use. quick learning ...

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TD

Tim D

02/05/20

4.5 out of 5

Brand Folder Has Worked Great For Our Company

What do you like best? What we like best is the simplicity of using the software. Straight forward and our dealerships like it as well. Also, when you login you can see pictures of images not just file names. That makes for a good User friendliness. We also segment our folders in to different sections, for example displays, videos, marketing campaigns, and son on. It is an easy way for us to manage and distribute our content our to our dealers. What do you dislike? I really have no ...

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AI

Administrator in Luxury Goods & Jewelry

02/05/20

5 out of 5

Brandfolder changed our business

What do you like best? Ease of use. Unlimited space in each folder. What do you dislike? Need more folders. 5 isn't enough for that price. What problems are you solving with the product? What benefits have you realized? Centralized source of truth for all documents

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].