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9.8

SpotScore

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in September 2026: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.57

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Brandfolder offers custom pricing plan

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Brandfolder Reviews & Ratings

4.57

Excellent

Based on 885 ratings & 910 reviews

Are you using Brandfolder?

Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terrible

(3)

Spotsaas Editor’s POV

Brandfolder works best for teams that need centralized storage for marketing assets with version control and quick retrieval. Before shortlisting, verify that your team's tagging workflow fits the platform—initial setup requires consistent naming conventions across your asset library, which takes time upfront but pays off in search speed. Check whether the ...Read more

Brandfolder pros and cons

  • Asset organization and sharing is fast, reducing time spent searching for files and improving team collaboration.

  • Interface is accessible and lets users find resources quickly.

  • Integrates with Smartsheet and other programs to improve productivity.

  • AI tagging automatically categorizes assets for faster retrieval.

  • Initial setup and customization for specific business needs takes time.

  • Front-end tagging work is required upfront to make search reliable.

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Showing 271-280 out of 910

UI

User in Electrical/Electronic Manufacturing

06/16/20

4.5 out of 5

Great Enterprise Software for Asset Management

What do you like best? - Easy to onboard across a large, cross-functional team - Simple user experience - Nice tagging capabilities - Great search function What do you dislike? -Would love more red-lining capabilities and in-tool collaboration features. - Training on new functions/capabilities/software updates would be helpful to ensure we are using tool to its full capability What problems are you solving with the product? What benefits have you realized? - A central ...

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UI

User in Media Production

03/06/20

5 out of 5

Brandfolder Best

What do you like best? It is the most efficient software our company has ever used to be able to quickly and effectively get information to us in a well organized manner to help grow our businesses. What do you dislike? I really do not have anything that I can think of that I ran across that was an issue. Very happy overall! What problems are you solving with the product? What benefits have you realized? Having a central place of information for things like idea sharing, ...

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UI

User in Transportation/Trucking/Railroad

03/02/20

4 out of 5

Really Helped With Sales Communications

What do you like best? Helped a great deal with streamlining Marketing/Sales communications--sharing content, training videos, etc. What do you dislike? Like most software, the interface could be streamlined. What problems are you solving with the product? What benefits have you realized? Greatly improved Marketing/Sales communication and distribution of content.

LL

Lauren L

02/27/20

5 out of 5

Easy to use, easy to sort, easy to find!

What do you like best? I love brandfolder because it is easy from the start. It is easy to convert all your photos, to sort through them, and to use. my favorite feature is the auto tagging. It has made our jobs a lot easier. What do you dislike? There is nothing I dislike. I love Brandfolder! What problems are you solving with the product? What benefits have you realized? We have an asset database with thousands of photos and videos. It became difficult to find photos and time ...

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AB

Amelia B

02/27/20

5 out of 5

Brandfolder makes it easy to manage and access your brand!

What do you like best? It was easy to obtain access as an end-user. I have had no issues from day one! What do you dislike? There's really nothing I dislike. I tend to try to add constructive criticism, but as an end user, it's great. I can't speak to the cost or the ability to set it up, but I've been very happy. Recommendations to others considering the product: From an end user perspective, it's super easy! I can't speak to it as an administrator or from a price standpoint. ...

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KK

Kiersten K

02/27/20

5 out of 5

Best Digital Asset Platform!

What do you like best? What is not to love?! I love that I can access any image I need and edit to how I want it...anywhere at anytime! I always have the latest brand assets without needing to search on my company's shared drive. Every image and asset is in one place with Brandfolder! I think my favorite is the ability to download more than one image at a time in bulk, which saves so much time when building presentations or I need to share with colleagues. What do you dislike? There ...

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JM

Jason M

02/27/20

5 out of 5

Brandfolder is the best assets website out there!

What do you like best? Brandfolder is extremely intuitive to navigate, making it easy to quickly find the assets that I need from one of the many suppliers I work with that store their assets on the website. What do you dislike? I wish that there was a way to connect the guest accounts that I login with to my Brandfolder account to avoid signing into them with the guest password each time I switch account. Recommendations to others considering the product: Brandfolder makes it ...

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UI

User in Consumer Goods

02/27/20

5 out of 5

Brandfolder Makes It Easy!

What do you like best? Ease of use and the seamless ability to share content with external partners. What do you dislike? Setup was a bit challenging, but the maintenance has been simple. What problems are you solving with the product? What benefits have you realized? We are able to share our marketing assets in an easy to use and professional manner.

PM

Phil M

02/25/20

5 out of 5

Brandfolder is the best

What do you like best? Organization, Search Functions, Asset Tags, Thumbnail Images What do you dislike? I honestly can't think of anything that I dislike about Brandfolder Recommendations to others considering the product: Stop looking and go with Brandfolder. What problems are you solving with the product? What benefits have you realized? We work with many different suppliers in the beer industry and therefore many different graphics libraries. Brandfolder is far and ...

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AD

Adriana D

02/25/20

4.5 out of 5

Great DAM Service

What do you like best? Brandfolder is easy to use as both a contributor and user. I can easily upload images and videos for my colleagues to use. What do you dislike? I can't think of anything I dislike about Brandfolder. What problems are you solving with the product? What benefits have you realized? Our employees and partners are able to get the content they need when they need it.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].