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9.8

Spot Score

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in July 2025: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.5

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Brandfolder Reviews & Ratings

4.5

Very Good

Based on 923 ratings & 910 reviews

Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terible

(3)

Expert's Review

Brandfolder has garnered high praise from its users for its intuitive and efficient digital asset management capabilities. Users commend its seamless organization and centralized storage of marketing assets, making it easy to access and share files, ultimately boosting productivity. The integration with programs like Smartsheet and InDesign further enhances its ...Read more

Brandfolder pros and cons

  • Easy to organize assets and share, saving time and enhancing collaboration.

  • Intuitive and user-friendly interface, facilitating quick access to resources.

  • Seamless integration with other programs like Smartsheet for enhanced productivity.

  • Efficient AI tagging and organization feature for quick asset retrieval.

  • Initial setup and customization can be time-consuming for specific business needs.

  • Tagging assets for efficient searching may require more front-end time investment.

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Showing 261-270 out of 910

AI

Administrator in Marketing and Advertising

06/22/20

5 out of 5

User friendly DAM system

What do you like best? Our users have really enjoyed the ease of doing their searches and the speed they get those results. They have been very happy with not having to do multiple steps to do a simple search. It has been very user friendly to those that don't user a DAM system that often. They feel that it's very intuitive. What do you dislike? Some of the additional plugins are not working as expected.There is the Indesign and Microsoft Office which would be great for us to use. ...

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UI

User in Education Management

06/22/20

5 out of 5

Simple and easy to use

What do you like best? We use Brandfolder to store photos, videos and public materials. This makes it easy to tag and search everything, so I am always able to find an appropriate photo for every project I'm working on. What do you dislike? We could have done a better job of accurately tagging all of our materials from the start - I don't think we knew how valuable the tagging and search functions would be! What problems are you solving with the product? What benefits have you ...

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AI

Administrator in Information Technology and Services

06/22/20

4.5 out of 5

Integrates nicely with Contentful CMS

What do you like best? Our creatives enjoy using to manage their final assets, while I, as an information architect enjoy how it integrates with contentful and syncs up nicely. What do you dislike? The Brandfolder app within Contentful could have a few things improved to improve the user experience, but it gets the job done. What problems are you solving with the product? What benefits have you realized? All stakeholder in the creative and authoring experience enjoy using ...

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AI

Administrator in Marketing and Advertising

06/22/20

3.5 out of 5

It is a very simple and practical tool to share information with everybody

What do you like best? I can share too easily files and information with my colleagues and creative agencies What do you dislike? The Sections options could improve, because sometimes a lot of people don't make tagging correctly and thats files will be lost. Recommendations to others considering the product: Yes What problems are you solving with the product? What benefits have you realized? For me it has been a quite useful tool and with many practical options.

AI

Administrator in Non-Profit Organization Management

06/19/20

5 out of 5

Best Customer Service Ever

What do you like best? Their customer service is the best bar none! They have been so responsive to any question, problem, suggestion, or recommendation. They are hungry to make their customers happy and their product better each day. I have been a on a number of conference calls with the customer service employees, leadership and software engineers who are eager to make their platform fit the needs of their customers. I love their SSO feature so our employees can easily get into the ...

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CP

Chris P

06/17/20

5 out of 5

Essential Tool for Our Team and Our External Partners

What do you like best? This tool creates an easy way for our team to share curated brand assets with different brand partners. It doesn't have to be a one size fits all file sharing tool, we can customize the file access depending on who we want to send to. What do you dislike? The "default" download and batching of PNG, JPEG into one image can make it confusing for some brand partners to understand that a transparent PNG even exists on an image. What problems are you solving with ...

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JP

Jana P

06/17/20

4.5 out of 5

All your assets in one place!

What do you like best? The product was easy to setup and very simple to use. What do you dislike? The sticky select option tripped us up a few times in the beginning. What problems are you solving with the product? What benefits have you realized? We had terabytes of assets which we needed to store safely in a discoverable environment. With Brandfolder we can search and access content like never before.

AM

Alan M

06/17/20

4.5 out of 5

Convenient and easy to use

What do you like best? Easy to navigate and to find necessary materials. Great option that lets you see similar contact, that you already have on Brandfolder. Convenient filtering and use of tags to find what you need. Great tool for the team to share and find all the necessary files. Like the "on the go" possibility of converting a file and downloading it in a needed format and the ease of sharing with anyone. What do you dislike? Could be slow to load the page with content ...

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UI

User in Marketing and Advertising

06/17/20

3.5 out of 5

Great File Management for Remote Teams!

What do you like best? Brandfolder makes it very simple to access files and share with clients, while being completely distributed. What do you dislike? Uploading and properly organizing/tagging files can be time consuming to be done correctly for the whole team to access. Recommendations to others considering the product: Make sure you hallow ample time for onboarding/uploading existing files if you plan to do so What problems are you solving with the product? What benefits ...

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UI

User in Electrical/Electronic Manufacturing

06/16/20

4.5 out of 5

Great Enterprise Software for Asset Management

What do you like best? - Easy to onboard across a large, cross-functional team - Simple user experience - Nice tagging capabilities - Great search function What do you dislike? -Would love more red-lining capabilities and in-tool collaboration features. - Training on new functions/capabilities/software updates would be helpful to ensure we are using tool to its full capability What problems are you solving with the product? What benefits have you realized? - A central ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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